Zuckerberg sees 'better than human' AI in next 10 years

Computers will delve into your timeline and figure out even more about you

Mark Zuckerberg expects artificial intelligence will progress to make computers better than humans at basic sensory perception within the next 10 years, and that Facebook will end up knowing a lot more about you than it does now.

The prediction is the latest from a top tech CEO to indicate the fast improvement being made in machine learning systems that just a few years ago would have struggled to recognize a dog from a cat.

The Facebook CEO was speaking about core things that humans do, such as seeing, hearing and understanding language and was careful to clarify that computers will still have limited abilities elsewhere.

"That doesn't mean that the computers will be thinking or be generally better, but that is useful for a number of things," he told financial analysts on a conference call on Wednesday.

In recent months, senior executives at Google have also talked up AI. Last month, Eric Schmidt predicted computers would be able to do some things "better than humans" and this month Google CEO Sundar Pichai said AI would enable a new breed of bots.

Facebook is investing a lot of effort in artificial intelligence as it tries to build out smarter -- some might say creepier -- functions into its service. One of the most visible at present is a face recognition system that often figures out the identity of people in uploaded photos.

Zuckerberg said Facebook also uses artificial intelligence algorithms in its spam filtering, but the company has broader plans.

For one, it intends to look more deeply into what each user is posting, sharing and consuming to give them a more personalized newsfeed.

"We don't actually look at the photo and deeply understand what's in it or look at the videos and understand what's in it or read the links that people share and understand what's in them, but in the future we'll be able to, I think in a five or 10-year period," he said.

The result will be a Facebook that is ever more personalized for its users, but knows even more about them -- even things that they didn't share with Facebook through tagging, friending or other actions.

"So all of these millions and millions of pieces content that are out there, whether or not you've added someone as a friend or have liked a page, we'll be able to know a lot better what types of things are going to be interesting to you to produce a much better feed of content," he said.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in