Buckman joins Foxtel as head of customer and retail

Newly created role encompasses marketing and sales as well as customer service

Mark Buckman
Mark Buckman

Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.

Foxtel chief executive, Peter Tonagh, said Buckman would join as managing director, Customer and Retail, commencing in June. The role encompasses both Foxtel’s sales and marketing functions as well as all customer service operations.

Buckman was previously the group MD of media and marketing at Telstra, being promoted to the position from head of marketing, digital media and IPTV. He was originally recruited as CMO in 2010.

He announced his decision to quit the role for family reasons back in July 2014, and relocated to the UK. From there, he’s held several consulting roles and was also chief strategy officer of Accenture Interaction in London.

“Mark Buckman is a globally recognised business leader,” Tonagh said. “Having worked most recently in London, he has many years of experience with two of Australia’s most significant businesses and an undisputed record of success in changing consumer perceptions and building customer loyalty.

“Mark has a true understanding that companies only win and retain customers if they pay close attention to the total customer experience: From the marketing message that attracts them, to the process by which they join, and the service they receive when they have questions or requests or need problems solved.”

Tonagh said he’d restructured key aspects of Foxtel’s business in order to place Buckman in the post. Foxtel’s former sales and marketing chief, Ed Smith, left earlier this year.

“Mark will ensure that a Foxtel customer’s experience is second to none,” Tonagh continued. “This will drive customer loyalty and advocacy, which will further support sales growth.”

As part of the role, Buckman is also charged with further developing Foxtel’s brand, and “will ensure that the attributes of our brand are present at every customer touch point”, Tonagh said.

Buckman said he was delighted to be joining the Foxtel leadership team.

“By combining the marketing, sales and customer service teams we will be able to create a seamless and fantastic experience for all our customers,” he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...

Pierce Fabreverg

Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in