The One For One Program sees the association providing a free course from its education curriculum to drive digital knowledge outside the industry
The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.
The One For One Program sees the association join forces with Australia Post, Bupa, Optus, Stockland and Westpac to donate a free course to everyday Australians from its IQ curriculum. It expects to donate more than $2.5 million in training by the end of this year, with $500,000 worth initially distributed through the five foundation partners in May.
According to ADMA, the courses will be given to people outside the industry who could benefit from marketing, data and digital skills but may not be able to fund the training themselves. This list includes small businesses, startups, those out of work, regional and rural communities, and women wishing to enter the data sciences disciplines.
ADMA CEO, Jodie Sangster, said the association has been concerned about the lack of appropriately skilled marketers in Australia.
“We are now quite literally putting our money where our mouth is,” she said. “I’m proud that ADMA is taking direct action to help ensure Australia has the skills it needs for its digital future. The One For One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”
In a statement, Optus acting managing director of product and marketing, Ben White, said professional development was critical for the telco.
“This program will enable us to share the investment in our people with the broader business community,” he said.
ADMA noted that an annual survey by LinkedIn of jobs hottest in demand in Australia showed 18 of the 25 most in-demand skills were STEM, data and data-driven marketing areas.
In addition, a report by global IT outsourcer, Infosys, in January showed young Australians were less prepared for the digital world than comparable countries, ranking behind the likes of the US, UK, China and Germany.
ADMA launched its new-look marketing training program in February, aimed at helping address the data skills gap. The new curriculum stretches from entry level to advanced and covers analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance, search marketing and social.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect
Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...
rsgame
Image intelligence:10 must-see infographics for marketers
One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...
Abhinav Mohan
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age