ADMA partners up to donate free digital and data skills courses to community

The One For One Program sees the association providing a free course from its education curriculum to drive digital knowledge outside the industry

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

The One For One Program sees the association join forces with Australia Post, Bupa, Optus, Stockland and Westpac to donate a free course to everyday Australians from its IQ curriculum. It expects to donate more than $2.5 million in training by the end of this year, with $500,000 worth initially distributed through the five foundation partners in May.

According to ADMA, the courses will be given to people outside the industry who could benefit from marketing, data and digital skills but may not be able to fund the training themselves. This list includes small businesses, startups, those out of work, regional and rural communities, and women wishing to enter the data sciences disciplines.

ADMA CEO, Jodie Sangster, said the association has been concerned about the lack of appropriately skilled marketers in Australia.

“We are now quite literally putting our money where our mouth is,” she said. “I’m proud that ADMA is taking direct action to help ensure Australia has the skills it needs for its digital future. The One For One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”

In a statement, Optus acting managing director of product and marketing, Ben White, said professional development was critical for the telco.

“This program will enable us to share the investment in our people with the broader business community,” he said.

ADMA noted that an annual survey by LinkedIn of jobs hottest in demand in Australia showed 18 of the 25 most in-demand skills were STEM, data and data-driven marketing areas.

In addition, a report by global IT outsourcer, Infosys, in January showed young Australians were less prepared for the digital world than comparable countries, ranking behind the likes of the US, UK, China and Germany.

ADMA launched its new-look marketing training program in February, aimed at helping address the data skills gap. The new curriculum stretches from entry level to advanced and covers analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance, search marketing and social.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in