Carpet Court appoints growth-focused CMO

Carpet retailer's new marketing chief says she looks to expand its product offerings as well as capitalise on the group's enterpreneurial spirit

Kara Norris
Kara Norris

Carpet Court’s new chief marketing officer says reinforcing the brand and its entrepreneurial spirit as well as growing new areas of the business are top of her priority list.

Kara Norris has been appointed as marketing chief at the carpet retail franchise group, after recently completing a four-month stint at Dare Gallery as group marketing and special projects manager.

She has 25 years’ experience in sales, marketing and product roles, including 10 years with Forty Winks in several positions including group manager of product and marketing, category manager for furniture and national merchandise manager.

Migrating from South Africa to Australia in 2000, Norris also worked for Pacific Brands as national account manager for the Sleepmaker brand. Her international background includes several years as co-founder and shareholder of her family’s Dial a Bed business in South Africa.

In a statement, Norris said her main focus is to grow Carpet Court’s already successful and broadly positioned network.

“Carpet Court continues to lead Australians on their design journey, from the moment renovators seek expert advice and product knowledge, to the finishing installation,” she said.

“Through a vast range of marketing channels, including creative digital and social media campaigns, interactive in-store design hub experiences and ambassador endorsement, I’m looking forward to working closely with the team to reinforce the strength of the brand and exhibit the entrepreneurial spirit of our members.”

Norris also flagged plans to expand the organisation’s window solutions offering and looking to maintain significant growth over the next two years.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in