HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.

Nissan Motorsport has seen a 22 per cent boost in commercial revenue since March after replacing spreadsheets with cloud-based CRM software, its marketing chief claims.

The rapid adoption of mobile devices has led many organisations to accelerate plans for content delivery via apps and optimised Web pages. For marketers, however, this is creating headaches around developing multiple variations for different operating systems and form-factors.

Marketing is coming full circle and back to the human element even as technology adds new data insight, cross-channel and globalisation capabilities to a CMO’s arsenal.

Almost all marketers are looking to implement marketing automation or data management in the next 12 months as they come to terms with the increasingly complex marketing landscape, a new report claims.

The data and technology skills gap existing inside marketing organisations today is the single biggest impediment to customer engagement and the success of the CMO, claims Marketo CEO and co-founder, Phil Fernandez.

The decision to embrace ‘growth hacking’ and recruit hybrid marketing, product and data skills is not only helping Hipages bridge the marketing and technology divide, it’s also fuelling rapid growth.

The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.

This year’s Oracle Marketing Cloud Interact conference brought together 1100 marketers to discuss the role of modern marketing, and the key ingredients, including technology, CMOs need to get there. A completely different but related theme was simultaneously circulating around breakout sessions and CMO’s discussions with customers at the event: Embarrassment.

Not every marketer needs to be a technologist, but they should recognise technology is now as much a part of marketing’s DNA as creative and must be represented in the marketing function.

A growing disconnect between brand and customer behaviour has proved the trigger for a marketing technology overhaul at US department store chain, JC Penney.

If you have seen Accenture Interactive's latest report, you’ll know that while several CMOs and CIOs find their relationship to be mutually beneficial, plenty more still haven’t worked out how to bridge the gap between the two sides.

Modern marketing for Ticketek is about becoming contextually relevant and treating consumers as people, not a channel.

Salesforce.com is combining its Pardot marketing software, sales automation application and social communities platform into a new product called Sales Reach, which it says can help salespeople nurture leads and make deals in real time.

Australian automotive advertising website, Carsales.com.au, has rolled out SAS’s Intelligent Advertising platform solution to improve its marketing efforts and manage ad delivery.

Collaboration between CMOs and CIOs is lifting as marketing technology’s importance rises across organisations, yet new areas of conflict around data integration and speed to market are becoming apparent.

Modern marketers are spending half their time managing the complex technology ecosystem supporting digital marketing instead of doing the things they should be doing to personalise customer experiences.

A UK-based infographic firm has put together a detailed visual representation of the impact marketing automation is having as a technology, and tips for how CMOs can build the right skillsets and capabilities to take advantage of these platforms.

In our latest Food for Thought series with leading marketers, we asked three brands: What does agile marketing and being responsive mean, and how do CMOs achieve it?

Getting to the heart of how customers behave through data and analytical insight has become a pre-requisite for CMOs looking to keep ahead of disruptive competitors and consumer expectations. As a result, building technology know-how, as well as the teams and operational capabilities to do this at scale, has become priority number one.

Implementing an all-in-one marketing platform is not only helping Qantas drastically improve campaign turnaround times, it’s also opening the door to personalised and real-time customer engagement and communication.