Marketo’s new alliance with LinkedIn to unite marketing automation with LinkedIn’s professional user database worldwide will help bridge a gap between targeting prospects and nurturing leads, GE Capital’s head of performance marketing claims.

Marketing may have entered the golden age of data, but the future will be about software driving data and marketers acting as customer relationship navigators, Marketo’s founder and CEO claims.

Nissan has deployed Adobe’s Marketing Cloud platform globally in a bid to deliver a unified and more cost-effective digital marketing strategy around its Renault-Nissan Alliance.

Marketers who aren’t striving to identify consumers down to a ratio of one, or who haven’t yet embraced technology as the enabler to real-time engagement, will find it impossible to be relevant to the modern consumer.

It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.

By now, it's pretty clear that marketing tech scares the bejesus out of modern marketers. Technology stacks, integration layers, APIs, oh my! Techies add to these fears by throwing tech jargon in a marketer's face, explaining technology to a marketer in a condescending way, and even snickering at the perceived simplicity of the marketer's craft.

Oracle has rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers and unify their data strategy.

Grant Pattison talks with CMO about what it takes to be a marketing technologist, his priorities, what technology and cultural frameworks he’s investing in to work with the rest of the business, and friction with the IT department.

Launching a new bank is rarely an easy proposition, so why not do so with grand ambitions? This has certainly been the intention behind Moscow-based Leto Bank. Launched in 2012 with consumer-oriented products including cash loans, point-of-sale credit, deposits and payments, the bank aims to a leading position across various segments of the Russian consumer lending market.

If traditional businesses are to thrive in this era of digital disruption, it is going to take some non-traditional thinking to get them there. It is also probably going to take a few more executives like Harris Farm Markets’ Simon Maizels.

The marketing tech landscape has been expanding at an impressive clip over the last three years. It now boasts more than 3,000 vendors, including giants such as Adobe and Oracle. It's an ecosystem buzzing with activity -- big fish gobbling up smaller ones, startups trying to survive -- and marketers can easily get disoriented.

SurveyMonkey has become the tool for businesses wanting to know a little more about what their customers think. But if new Australian managing director, Tony Ward, gets his way, it will also be the tool of choice for marketers and agencies wanting to gain an insight into the minds of Australian audiences.

ADMA is launching a new event in Sydney in May aimed at improving technology knowledge across the marketing community.

When it comes to today’s CMO, there is no one-size-fits-all skillset. But a new study by Forbes Insights has revealed marketing chiefs are now falling into six clearly defined personas.

The operational upheaval required to personalise customer experiences took centre stage at this year’s Adobe Summit as Lenovo, Thomson Reuters and Baxter discussed how they’re tackling digital change.

Marketing’s emerging role as business change agent has been the headline subject of this year’s Adobe Summit. But while there are examples of marketing teams transforming how their organisations go to market, it’s equally clear that digitally-driven marketing is still in its early stages for many in the fraternity.

Adobe has signed two new global services partnerships aimed at improving consultancy services around its Marketing Cloud platform.

Marketing is no longer limited to positioning products and services and has extended to product creation, innovation and the experience customers have of your offering.

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

The marketing technologist may be playing an important bridging role between marketing and IT right now, but its rise will be short lived as CMOs become technologists in their own right.

Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space.