The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
CMOs grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.
Where does your organisation currently sit in terms of marketing technology sophistication? Take our new quiz to find out.
Leadership
Too many CMOs haven’t invested enough in platform-based marketing technology systems and resources to meet and drive customer expectations, according to IDC. But making that leap into marketing technology doesn’t have to mean owning the infrastructure yourself.
Digital Marketing
It’s the primary objective of every retail organisation: To recognise and personalise the shopping and brand experience of every customer, whatever the channel, whenever the interaction, and in a seamless and dynamic way. And that’s exactly what Australian fashion retailer, The PAS Group, is looking to do.
Leadership
One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.
Digital Marketing
Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.
Digital Marketing
Email data analytics company, Return Path, has secured a US$35 million capital injection in a new founding round.
Digital Marketing
While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.
Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.
Digital Marketing
Mobile advertising platform provider, InMobi, has launched its Audience Platform in the Australian market, claiming to offer marketers more targeted mobile advertising capabilities at scale.
Digital Marketing
As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.
Digital Marketing
Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.
Digital Marketing
REA Group has become the latest Australian company to invest in programmatic advertising, striking a new deal with TubeMogul to use its audience data to present more relevant video advertising to realestate.com.au’s customers.
Digital Marketing
Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.
Digital Marketing
The pace of change in ecommerce can mean decisions made only a handful of years ago quickly restrict a retailer’s ability to adapt to new trends.
Digital Marketing
Computers long ago surpassed human beings in logic-based tasks such as computation. But it has taken much longer for them to even passingly mimic human beings in many of the chaotically-structured tasks that we undertake each day. So can artificial intelligence really contribute anything of value to a process as personally oriented as sales and marketing?
Digital Marketing
Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.
Social Media
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Digital Marketing
MediaMath has made its second acquisition in a month, purchasing startup ad tech player, Rare Crowds, to extend its programmatic ad capabilities for brands.
Digital Marketing
Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.
Digital Marketing
Newcastle-based company, Port Container Services, is proving you don’t need to be big to get value out of customer relationship management.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing