Adobe announces IBM, Accenture as global services partners

Integrators and service providers play an increasingly important role in helping marketers better grasp technology and digital transformation, says Brad Rencher

Brad Rencher
Brad Rencher

Adobe has signed two new global services partnerships aimed at improving consultancy services around its Marketing Cloud platform.

The vendor announced at its annual Adobe Summit a global agreement with IBM’s Interactive Experience Services consultancy arm, as well as an expanded partnership with Accenture. Both will now provide specialised consulting services around Adobe’s Marketing Cloud platform for enterprises.

The choice of IBM as a partner is an interesting one given that Adobe and IBM are both striving to provide increasingly more comprehensive marketing services platforms to the CMO.

In a statement, Adobe said combining its marketing technology smarts with IBM Interactive Experience will help enterprises better integrate all touchpoints of a consumer’s journey. Services will include helping organisations design and develop customer experiences using big data and analytics, customer journey mapping and digital marketing strategy.

The partnership sees IBM consultants training and certifying across the Adobe Marketing Cloud suite, as well as the creation of joint IBM and Adobe client teams in key regions.

“We continue to partner with the world’s largest and most innovative agencies and systems integrators such as IBM Interactive Experience,” said Adobe’s vice-president and general manager of digital marketing, Brad Rencher.

“Mutual clients will benefit greatly from solutions that Adobe and IBM jointly develop to help them create differentiated customer experiences, whether those experiences are in a mobile app, an integrated shopping cart or on a digital screen in a retail store.”

In a press briefing at the summit, Rencher said systems integrator partnerships were an increasingly important part of Adobe’s efforts to help brands skill up around technology and digital strategy. As an example, he noted the vendor had established a maturity assessment model with partners to help identify where clients are in the modern marketing spectrum.

“There is going to be a maturity curve as people work through this digital transformation,” he said.

“Accenture’s and IBM’s services organisations are making it easier for marketers to on-board and engage in that digital transformation, and we have many partners helping with this. Partners clearly play a big role in the ecosystem in supporting the technology and helping that progression for marketing.”

The new partnership with Accenture sees the two launching a pay-per-use digital marketing service called Accenture Customer Engagement. The cloud-based managed service will allow brands to access a managed marketing technology service from Accenture supported by trained staff.

“As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital.

“Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise from Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way.”

“Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalised experiences across marketing channels,” Rencher said.

More from Adobe Summit 2015

Nadia Cameron travelled to Adobe Summit 2015 as a guest of Adobe.

CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in