ADMA launches marketing technology event

New one-day event in Sydney will touch on core technology issues such as automation, cross-channel optimisation and media attribution

ADMA is launching a new event in Sydney in May aimed at improving technology knowledge across the marketing community.

The one-day techmix event will be held on 15 May and feature both local and international speakers and focus on improving understanding of marketing technologies, integrating these into the marketing function and then utilising their offerings.

Speakers said it has confirmed 12 speakers so far including three keynotes: Andrew Knott, VP digital and media at McDonald’s in Singapore; Ken Chaplin, SVP and CMO of TransUnion; and Atique Shah, VP global guest and campaign marketing for InterContinental Hotels Group in the US.

The event will also run along three tracks covering data, engagement and analytics, and touch on automation, cross-channel optimisation, customer data management and media attribution analysis.

In a statement, ADMA CEO, Jodie Sangster said marketers are under increasing pressure to buy technology but are struggling to understand the plethora of solutions out there.

Related: Marketing Technology supergraphic reveals booming vendor landscape in 2015

“Compounding the tech problem are a wealth of other issues: Highly complex marketing environments, multiple mediums, more channels than before, millions of empowered customers to understand, tighter marketing budgets and getting that return on investment from the technology to satisfy the CEO,” she said.

“There is also the issue that some organisations don’t have staff with the right skillset to understand and run with the tech. But get the right mix of technology with the right people to manage it, and you’ll be in a better place.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in