No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.

A new report based on authenticated user reviews of marketing automation platforms has suggested social listening and advertising capabilities are still areas requiring improvement.

Both consolidation and investment are apparent across this week's round-up of the latest marketing technology and ad tech news from NICE, Oracle, Blueshift, Rapidminer, Reach Analytics, Flashtalking, Buffer, Rubicon, Beehvaiour, Sqware Peg and Soceto.

Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.

Now you can talk to your favourite Muppet character on Facebook messenger, thanks to a chat bot that simulates a virtual conversation with fans.

Adobe, Oracle, Salesforce and Marketo are leading the pack when it comes to providing digital marketing platforms, new Gartner research reports.

Oracle is bolstering its global audience data smarts by acquiring audience tracking technology provider, AddThis.

When you are taking on the giants in an industry, it pays to treat every customer like royalty. That starts with getting to know them better. But for fresh food retailer, Harris Farm Markets, the desire for better customer management was hampered by customer interactions that were fragmented across a number of channels.

Advertising and marketing experts say 2016 will be defined by the increased use of ad blockers, new metrics, additional third-party data sharing and more demand for native advertising.

We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital

Few CMOs would list engineering as their undergraduate degree. But for Kraig Swensrud, that unusual starting point was the perfect beginning for a career that now sees him working as the San Francisco-based CMO for Australian email marketing giant, Campaign Monitor.

Marketing and ad tech news from Salesforce, MediaMath, Azalead, True Influence, Experian, Extole, SocialRank, Infer, InsightSquared and RhythmOne

The Royal Automobile Club in Western Australia has gone live with its mobile-first online member portal, the inaugural step in a multi-pronged digital transformation program aimed at delivering better experiences to customers.

Founded just last year, the four-person startup has been applying data science to making sense of audience trends.

Marketing and ad technology news from SDL, Impact Radius, eBay, VE Interactive, Marketshare, Tableau, Leadspace, Kentico, Qlik, Netsertive, AppNexus and Boomtrain.

Better engaging prospective students at every stage of the decision-making journey, as well as providing tailored and timely information to existing university goers, has prompted Charles Sturt University to invest in a marketing automation platform.

Keeping tabs on a growing range of brand activations, and improving customer data management across sales teams nationally, are just two of the benefits SouthTrade International has realised from a database overhaul.

The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.

Luxury travel provider, Captain’s Choice, has taken the first steps towards making its website more user-friendly and intuitive for its older customer demographic, and is now setting its sights set on better personalising customer engagement.

In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity, writes Veolia’s Jason Gow.

The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.