Adobe has signed two new global services partnerships aimed at improving consultancy services around its Marketing Cloud platform.

Marketing is no longer limited to positioning products and services and has extended to product creation, innovation and the experience customers have of your offering.

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

The marketing technologist may be playing an important bridging role between marketing and IT right now, but its rise will be short lived as CMOs become technologists in their own right.

Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space.

Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.

Hold on to your hats, spending on marketing tech is about to take off -- $120 billion over the next decade, up from $1.2 billion today. At least that's what Ashu Garg, general partner at Foundation Capital, sees when he gazes into his crystal ball.

Finding a way to treat a customer uniquely through journey mapping, personalised content and services has become the name of the game for online health and nutrition retailer, PureFormulas.

Proximity marketing is emerging as the new battleground for brands to engage with their customers at the point of purchase. And it’s raising some big questions around data ownership between brands and retailers.

Forget the territorial battles being fought at other companies between marketing and technology executives. At renowned athletic gear maker Adidas Group, the digital marketing approach is built on a real alliance between the two disciplines.

Online communities are proving to be incredibly effective at bringing together people of similar interests – even those who face social stigma and isolation.

Marketers striving for digital excellence risk focusing too much on shiny new technologies instead of getting basics like measurement, skills, operational structure and single customer view right.

Woolworths is looking to roll out beacons across all of its click-and-collect stores following a successful proof-of-concept trial of the proximity marketing technology with customers.

Marketing technology vendor, Signal, has officially launched its cross-channel identity management solution aimed at helping brands achieve a unified view of their customers through data.

The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.

CRM isn’t the most exciting topic to discuss around the executive table, but its importance cannot be denied by organisations trying to become more customer-centric in their make-up and mindset.

Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.

Investment into a home-grown CRM platform and ecommerce portal is helping making it easier for customers to cook up new orders with Australian pasta brand, Pastabilities.

Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.

Australian fashion retailer, Jeanswest, is rolling out a new ecommerce and customer experience management platform in a bid to improve its omni-channel approach and international growth.

Global property group, Colliers International, has launched a new website aimed at giving commercial and residential property hunters a consistent but more personalised experience when searching for properties worldwide.