Marketing Technology

Adobe extends its Marketing Cloud to IoT and beyond

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

Digital Marketing

Marketing Technology Is Big (Really Big) Business

Hold on to your hats, spending on marketing tech is about to take off -- $120 billion over the next decade, up from $1.2 billion today. At least that's what Ashu Garg, general partner at Foundation Capital, sees when he gazes into his crystal ball.

Digital Marketing

Adidas CIO plays to win at digital marketing

Forget the territorial battles being fought at other companies between marketing and technology executives. At renowned athletic gear maker Adidas Group, the digital marketing approach is built on a real alliance between the two disciplines.

Digital Marketing

Woolworths' trials beacons for click-and-collect

Woolworths is looking to roll out beacons across all of its click-and-collect stores following a successful proof-of-concept trial of the proximity marketing technology with customers.

Digital Marketing

IAB announces new Ad Tech Advisory Council

The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.

Digital Marketing

How Telstra is achieving real-time customer marketing

CRM isn’t the most exciting topic to discuss around the executive table, but its importance cannot be denied by organisations trying to become more customer-centric in their make-up and mindset.

Digital Marketing

Marin kicks off 2015 ad tech M&A activity with SocialMoov acquisition

Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.

Digital Marketing

Where Are the Marketing Dollars Going?

Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.

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Featured Whitepapers

State of the CMO 2021

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Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

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