Digital Marketing
Oracle’s US$1.5 billion acquisition of Responsys is indicative of the rapidly changing marketing software landscape and the jostling between leading global IT vendors to win over CMOs, industry pundits claim.
Digital Marketing
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
Social Media
A new Forrester report evaluating social advertising platforms has nominated Kenshoo as the leading vendor solution thanks to its broad range of search and bid management capabilities.
Digital Marketing
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
Digital Marketing
Cloud-based marketing automation software vendor, Marketo, has raised US$79 million in its initial public offering (IPO) in the US, marking the next phase in its growth strategy.
Digital Marketing
Lenovo Australia has claimed its adoption of Adobe’s Marketing Cloud has helped it exceed search engine marketing targets by more than 30 per cent in its first three months.
For marketers working their way through the fallout from COVID-19, there has been an inevitable ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
See new research on the evolving meaning of growth and its role as a key ...
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
Oath to fully acquire Yahoo7 from Seven West Media
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Ryota Miyagi
Brene Brown: What it takes to be a brave leader right now
Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...
Praveen Kumar
The X factor in multicultural media planning and buying - Digital advertising - CMO Australia
I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...
Natali
Mercer CMO: How B2B brands can achieve customer love