Where does your organisation currently sit in terms of marketing technology sophistication? Take our new quiz to find out.
Leadership
Too many CMOs haven’t invested enough in platform-based marketing technology systems and resources to meet and drive customer expectations, according to IDC. But making that leap into marketing technology doesn’t have to mean owning the infrastructure yourself.
Digital Marketing
It’s the primary objective of every retail organisation: To recognise and personalise the shopping and brand experience of every customer, whatever the channel, whenever the interaction, and in a seamless and dynamic way. And that’s exactly what Australian fashion retailer, The PAS Group, is looking to do.
Leadership
One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.
Digital Marketing
Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.
Digital Marketing
Email data analytics company, Return Path, has secured a US$35 million capital injection in a new founding round.
Digital Marketing
While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.
Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.
Digital Marketing
Mobile advertising platform provider, InMobi, has launched its Audience Platform in the Australian market, claiming to offer marketers more targeted mobile advertising capabilities at scale.
Digital Marketing
As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.
Digital Marketing
Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.
Digital Marketing
REA Group has become the latest Australian company to invest in programmatic advertising, striking a new deal with TubeMogul to use its audience data to present more relevant video advertising to realestate.com.au’s customers.
Digital Marketing
Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.
Digital Marketing
The pace of change in ecommerce can mean decisions made only a handful of years ago quickly restrict a retailer’s ability to adapt to new trends.
Digital Marketing
Computers long ago surpassed human beings in logic-based tasks such as computation. But it has taken much longer for them to even passingly mimic human beings in many of the chaotically-structured tasks that we undertake each day. So can artificial intelligence really contribute anything of value to a process as personally oriented as sales and marketing?
Digital Marketing
Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.
Social Media
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Digital Marketing
MediaMath has made its second acquisition in a month, purchasing startup ad tech player, Rare Crowds, to extend its programmatic ad capabilities for brands.
Digital Marketing
Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.
Digital Marketing
Newcastle-based company, Port Container Services, is proving you don’t need to be big to get value out of customer relationship management.
Leadership
Australian marketers are ahead of their international peers when it comes to embracing marketing technology. Yet there’s a way to go before they have the cross-channel, real-time capabilities and customer lifecycle view needed in modern marketing.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
