CMOs and CIOs are increasingly turning to the emerging role of chief experience officer to foster greater collaboration and integration between marketing and technology.

Given our love of marketing and technology over at CMO, we decided to round-up five recent marketing programs based around the utilisation of augmented reality (AR) technology to see just how creative technology can get.

Marketers are too focused on search and last-click attribution and need to look further afield if they want to better understand consumer engagement and content’s effectiveness.

A new crowdsourced guide from US-based Trustradius has ranked the most popular A/B testing software platforms with marketing teams based on user recommendations, company size and adoption.

Tag and data management vendor, Ensighten, has acquired marketing analytics provider, Anametrix, as it looks to shore up a stronger position in the race to own marketing budgets.

MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies.

Location intelligence and programmatics vendor, AdNear, has secured US$19 million from Telstra and Global Brain to expand its presence across Asia-Pacific.

Ad and media management technology provider, MediaMath, has appointed programmatic advertising industry notable, Stuart Bartram, as its first Australian country manager to ramp up its regional presence and customer base.

The knock against Salesforce.com has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.

Japanese banking firm, Mizuho Bank, is hoping to connect with customers in a more personalised way after signing up to use LivePerson’s live chat software.

It’s been a long-held dream of many marketers to better engage with customers within their physical premises. But even the old solution of employing more floor staff is unlikely to help if there is no way easy of first identifying who each customer is.

CMOs are destined to become their CEO’s right hand in a customer-driven economy, but they’re being stifled by the complex array of technology sitting within their marketing department.

A new survey of Salesforce customers globally has found Australian organisations are leading uptake of the marketing cloud as CMOs take greater ownership of the customer lifecycle.

Marketing technology may be advancing at lightning speed, but judging from the results of a new report, most marketers haven’t caught up and their customer engagement is suffering as a result.

Content marketing isn’t just about crafting a clever yarn or funny video for your website. It requires a strategic approach to the type and amount of content you plan to produce, as well as a clear distribution path and metrics to understand the success of your efforts.

Experience is still playing a larger role than data with marketers when it comes to making budget decisions, a new report claims.

Oracle has announced further integrations between key elements of its Marketing Cloud platform as it strives to unite a growing suite of applications and capabilities and win over marketers.

Marketo has formed a new research centre which it claims will provide marketing and industry insights as a benchmark to digital marketing leaders.

Australia continues to lead the digital marketing charge across Asia-Pacific but conflict between marketing and IT departments, along with poor data utilisation, are inhibiting strategic capability and improvement.

Salesforce is betting big on mobile with the launch of a new solution allowing marketers to extend their personalised customer engagement strategy into mobile apps and wearables.

A new global report from ZenithOptimedia claims digital advertising technology developments are helping to push global advertising market growth to 5.3 per cent in 2014.