For any marketer struggling under the weight of the data generated by CRM and other marketing systems, the last thing you may want to hear is that there is another class of data just waiting to be exploited.

Two new vendor-sponsored reports into programmatic video advertising have highlighted both the rapid rise in interest, as well as the challenges still present to its adoption.

Website analytics can be a powerful tool for increasing sales. But they can also prove useful in helping people in a time of crisis.

Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers.

Chief marketing officers (CMO) should look to build digital capabilities in-house and find an ally in IT if they wish to be more responsive to customers and stay ahead of the curve.

The retail space is undergoing a transformation thanks to digital disruption. As customers increasingly become digitally connected and communicative, retailers need to embrace both an omni-channel sales strategy, as well as a unified customer engagement approach to keep winning them over. It’s this digital track that the director of multi-channel at Athlete’s Foot, Mark Teperson, is running right now.

Tibco has acquired Jaspersoft for US$185 million in a deal that will give it a widely used embedded BI (business-intelligence) suite to sell alongside its existing Spotfire analytics product.

It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other marketers was never going to be an easy job.

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

A new crowdsourced guide from US-based TrustRadius, has tapped into the community site’s marketer audience to rank marketing automation software platforms based on user recommendations and company size.

Two very different approaches to tackling the fickle issue of customer experience and engagement were presented by Dell and Expedia at the recent Customer360 Symposium.

While the boundaries around the roles and responsibilities of CIOs and CMOs at large organisations continue to shift and morph, an interesting trend is emerging across Australia’s technology-based start-ups.

Continuing its run of digital marketer acquisitions, IBM has announced its purchase of Silverpop, which specializes in managing personally-customized Internet promotions.

Programmatic ad buying was supposed to bring clarity and efficiency to the process of planning and booking online display ad campaigns. So where did it all go wrong?

Big data has the ability to generate big opportunities for marketers, customers and wider society, but without organisational change we’ll all struggle to utilise it effectively.

Football fans are used to putting up with a lot – poor weather, poor umpiring and for some teams, poor performances. But in an era where competition for fans – and their money – is fierce, football codes need to begin thinking of them more like customers than hardcore loyalists.

People, product and process are the three ‘Ps’ marketers must focus on if they’re to create a comprehensive and mature digital marketing strategy, according to Adobe’s chief of strategy and digital marketing.

All the pictorial highlights from this year's Adobe Digital Marketing Summit in Salt Lake City.

Marketers are in prime position to break down organisational barriers and lead the transformation to customer-centric, real-time enterprise necessitated by digital disruption, Adobe’s digital leader claims.

SAP has struck a partnership to resell Adobe’s marketing technology platform in an effort to tackle the needs of both CMO and CIO for more data-driven, real-time customer management solutions.

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.