The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!

​Marketing communications agency, Acorn Strategy, has brought on experienced brand marketing and communications leader, Suzannah Marinkovic, as its new general manager of Australia. The appointment comes as the agency expands out of its Perth footprint and relocates headquarters to Melbourne.

Former NRMA and Rest Super marketer, Jane Merrick, has become the new marketing director for Intuit QuickBooks Australia.

Inspiring tales of brands adapting to digital acceleration and reimagining CX are the positives to come out of tough COVID conditions, says Adobe’s vice-president and managing director for Australia and New Zealand, Suzanne Steele

Being an authentic leader is not just an individual choice, it’s a revolution every leader and society itself must undergo, says Netflix’s CMO, Bozoma Saint John.

​Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.

Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.

​CMO presents our new 3-part video series on how CMO50 luminaries are achieving greater marketing agility

Chris Brown is the first to admit he wasn’t quite sure what to expect when he switched from agency to client-side and became McDonald's Australia’s chief marketing officer in December last year.

Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.

Chief executives of emerging companies are looking for marketing and sales leaders to not only work together seamlessly to drive growth and revenue, but also base efforts on a shared view of the entire buyer journey.

Australian FMCG brand, Carman’s Kitchen, has brought on a new marketing and innovation leader to drive its next phase of growth.

Senior marketers are increasingly looking to build their innovation and opportunity identification capabilities and recognise soft skills and collaboration as critically important across the marketing function. Yet there is clear gap in the way planning and execution knowledge is shared between senior leaders and their teams.

A $10 million investment in Year13 has triggered a content, technology and executive recruitment spree by the edtech and youth digital engagement platform player.

Former ANZ and Deakin University senior marketer, Trisca Scott-Branagan, has become the chief marketing officer for recently established growth capital firm, Australian Business Growth Fund (ABGF).

QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.

Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.

Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.

A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.

A picture of the difficulties faced by many CMOs was painted by Gartner’s team in the opening keynote to the analyst firm’s Marketing Symposium in September.

Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.