Acorn's growth strategy sees marcomms leader join as Australian GM

Suzannah Marinkovic will steer Acorn Strategy's local business from its new Melbourne base

Marketing communications agency, Acorn Strategy, has brought on experienced brand marketing and communications leader, Suzannah Marinkovic, as its new general manager of Australia. The appointment comes as the agency expands out of its Perth footprint and relocates headquarters to Melbourne.

Marinkovic came from Beyond the Lines where she was briefly a director. She held a similar role between 2018-2019, when she focused on tourism clients including Melbourne Convention Bureau, Mornington Peninsula Regional Tourism, Murray Regional Tourism, MTV and Victoria Tourism Council.

In between roles at Beyond the Lines, Marinkovic was with State Library of Victoria as head of brand and audience then as director of experiences for two years. Prior to Beyond the Lines, Marinkovic worked in the tourism sector once again with Visit Victoria for seven years, rising to strategic partnerships manager. Marinkovic has more than 20 years’ experience in marketing communications. 

Acorn Strategy's new GM, Australia, Suzannah MarinkovicCredit: Acorn Strategy
Acorn Strategy's new GM, Australia, Suzannah Marinkovic

“It’s a time of great opportunity for a marketing communications businesses in Australia as new projects and brands are coming out of hibernation and businesses are responding to the forever-changed landscape,” said Marinkovic. 

Acorn Strategy founder and CEO, Kate Midttun, said the agency is not only keen to be closer to its clients, but also to be positioned to serve them better.  

“Our move to a new office makes eminent sense as Australia is re-opening for business, and we are seeing client demand for marketing and communications increase post-pandemic,” said Midttun. 

Marinkovic is replacing former Acorn GM, Annabel Amann, who is transitioning to global client experience director. With Amann’s seven-year history with the agency in UAE and Australia, plus 20 years in the industry, Midttun said she's has been instrumental in the growth and development of Acorn Strategy

Acorn Strategy has offices in Melbourne, Perth, and Dubai and Abu Dhabi.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...

Paul F

Driving digital marketing effectiveness

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in