QMS appoints new chief marketing officer

Melbourne Fashion Festival marketing and sales recruit replaces Sara Lappage, who was recently promoted to chief commercial officer - customer

QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.

The out-of-home player’s new CMO is Tennille Burt, who has spent the past six years with Melbourne Fashion Festival, most recently as head of sales and marketing. She joined the organisation in business development. Burt’s resume also includes sales and commercial roles with comms agency, Sister Communications; group sales at News Corp, and national advertising manager at WHO Weekly.

She takes the CMO reins from Lappage, who said the appointment comes at a crucial time for QMS, as it prepares to launch its revitalised City of Sydney concession. Lappage has been the company’s CMO for the past six years and was promoted into the newly created role in May. She now oversees all sales, strategy and marketing functions.

Tennille BurtCredit: QMS
Tennille Burt


“Despite the challenges the industry continues to face, we are committed to providing agencies and marketers with intelligent and dynamic digital out-of-home solutions. With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data led media business,” Lappage said.

“I am absolutely thrilled to have someone with Tennille’s proven ability to connect some of the world’s biggest brands with their audiences as part of our team.”

Burt described QMS as being in an “enviable period of business acceleration”.

“Having worked closely with QMS as the outdoor partner of the Melbourne Fashion Festival for a number of years, I have consistently admired their industry leadership and customer centric approach to delivering innovative DOOH solutions,” she commented.

“I look forward to adding value to the business as we ‘bounce forward’ in a dynamic media landscape.”

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Canva's mission is to empower people with the ability to design anything they want. To do this, They've had to balance experimentation an...

Digital Davaoena

xx - CMO Australia

Read more

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in