Little Birdie hires first chief marketing officer

New CMO and CFO appointed as the startup looks to bring online shopping experience from Uber and Kogan into its ranks

David Jennings, CMO, and Joanne Smith, CFO, Little Birdie
David Jennings, CMO, and Joanne Smith, CFO, Little Birdie

Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its chief marketing officer and Kogan.com’s former deputy financial chief, Joanne Smith, as CFO. 

Jennings is returning to Australia for this role from a nearly six-year stint with Uber in San Francisco, where he managed the Rider global marketing team for Uber products. The remit included UberX, Uber Vaccine, Uber Pool and Uber Rent among others.

He brings a decade’s experience, having held senior marketing and brand roles for international consumer packaged goods including Mondelez International, where he developed brands such as Oreo and Kraft Cheese. During his time at Reckitt UK, he was also senior brand manager then head of marketing for the Durex brand.  

“With online shopping becoming the norm, I'm incredibly excited to play a role in building a discovery platform that provides a birds-eye view of everything happening in shopping,” Jennings said. 
 

Smith meanwhile, was an integral part of the team that took Kogan.com through its 2016 IPO. She has also worked in finance for Compass Education and for KPMG  in Australia and in the UK. 

Founded by ex-Catch Group employees and launched last month, Little Birdie is a Melbourne-based startup which secured $30 million in backing from Commonwealth Bank.

Read more: Covid changes online shopping

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in