Little Birdie hires first chief marketing officer

New CMO and CFO appointed as the startup looks to bring online shopping experience from Uber and Kogan into its ranks

David Jennings, CMO, and Joanne Smith, CFO, Little Birdie
David Jennings, CMO, and Joanne Smith, CFO, Little Birdie

Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its chief marketing officer and’s former deputy financial chief, Joanne Smith, as CFO. 

Jennings is returning to Australia for this role from a nearly six-year stint with Uber in San Francisco, where he managed the Rider global marketing team for Uber products. The remit included UberX, Uber Vaccine, Uber Pool and Uber Rent among others.

He brings a decade’s experience, having held senior marketing and brand roles for international consumer packaged goods including Mondelez International, where he developed brands such as Oreo and Kraft Cheese. During his time at Reckitt UK, he was also senior brand manager then head of marketing for the Durex brand.  

“With online shopping becoming the norm, I'm incredibly excited to play a role in building a discovery platform that provides a birds-eye view of everything happening in shopping,” Jennings said. 

Smith meanwhile, was an integral part of the team that took through its 2016 IPO. She has also worked in finance for Compass Education and for KPMG  in Australia and in the UK. 

Founded by ex-Catch Group employees and launched last month, Little Birdie is a Melbourne-based startup which secured $30 million in backing from Commonwealth Bank.

Read more: Covid changes online shopping

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