Marketing Leadership

Strategy

Great Southern Bank's customer chief: Scoring rebrand impact

A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.

Leadership

Kimberly-Clark promotes marketer to top A/NZ job

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

Leadership

Why sustainability is a matter of two-way education from Miele

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

Leadership

Slyp marketing leader also becomes chief of staff

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.

Leadership

CMO profile: Leaning in to Active Super

Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.

Leadership

Marley Spoon marketing chief joins Wisr board

Marley Spoon chief marketing and growth officer, Kate Whitney, has joined the ever-growing ranks of marketing leaders taking on board roles and become a non-executive director at Wisr.

Leadership

LSKD appoints its first head of marketing

Former City Beach and Brisbane Airport Corporation marketing leader, Mike Doyle, has become the new head of marketing for Australian apparel brand, LSKD.

A few facts and figures on the State of Australian CMOs

Did you know the median tenure of Australia senior marketing leaders in 2021 sat at about 3 years, 2 months? Or that one in four CMOs found their IT/technology counterparts to be a significant roadblock to success? How about the fact that half of Australian marketing leaders actually increased their budgets last year compared to pre-Covid levels?

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

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