Investment funds new hires including CMO at Year13

Future Now Capital invests in Year13 expansion, leading to new staff hires as well as a big push on driving personalised content for Gen Z engagement

Chris Adams, Simon Greally and Ann-Marie Mulders join Year13 executive team
Chris Adams, Simon Greally and Ann-Marie Mulders join Year13 executive team

A $10 million investment in Year13 has triggered a content, technology and executive recruitment spree by the edtech and youth digital engagement platform player. 

The recent investment, from software and technology investment manager, Future Now Capital, is helping Year13 build personalised online content for Gen Z as well as expand its 1.6 million-strong community. Year13's focus is on connecting school-leaving age students with various options for future study, as well as prospective career and personal development paths, government services, travel providers, media and brands. 

Year13 has also expanded its team from a dozen to 70 employees this year, including three recent leadership hires, to support growing demand. The most recent of these is national commercial director, Ann-Maree Mulders, who joined in the newly created role from 7 West Pacific, where she was national client partnerships director.

Mulders said she was attracted to the way Year13 makes connections with Gen Z happens as they’re exploring and making big life decisions. The organisation does this through virtual careers expos, social channels and working with government, industry, schools, employers and national brands.

“It’s a purposeful, influential and trusted connection,” she said. “The opportunity for brands to harness this connection through our rich content suite and e-learning platform is significant.” 

Two other executive appointments were made earlier this year including CMO, Simon Greally. He joined Year13 from data science company, Indy, where he was CEO. Year13’s CFO, Chris Adams, also joined the firm around the same time from CTA Finance, where he was a founder. Prior to this, Adams was CFO at GroupM.

"We’ve got a relentless focus to continue to grow our large digital community, while building personalised
online content experiences," Greally said. "Our partnerships with Tealium and Braze help us deliver world-class data personalisation, UX and targeting for our audience across our large digital and social network.
Additionally, all of Year13 content is produced by Gen Z’s for Gen Z, which is why the brand is so
popular with the demo.”

During the pandemic, Gen Z have faced the challenge of remote learning during lockdowns. Year13 co-founders, Saxon Phipps and Will Stubley, saw it as a crucial time for engagement.

“It’s been an absolutely huge 12 months for Year13," Phipps said." We want to empower all Gen Zs with the digital community, tools, and support at scale via the Year13 platform."

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page  



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in