Investment funds new hires including CMO at Year13

Future Now Capital invests in Year13 expansion, leading to new staff hires as well as a big push on driving personalised content for Gen Z engagement

Chris Adams, Simon Greally and Ann-Marie Mulders join Year13 executive team
Chris Adams, Simon Greally and Ann-Marie Mulders join Year13 executive team

A $10 million investment in Year13 has triggered a content, technology and executive recruitment spree by the edtech and youth digital engagement platform player. 

The recent investment, from software and technology investment manager, Future Now Capital, is helping Year13 build personalised online content for Gen Z as well as expand its 1.6 million-strong community. Year13's focus is on connecting school-leaving age students with various options for future study, as well as prospective career and personal development paths, government services, travel providers, media and brands. 

Year13 has also expanded its team from a dozen to 70 employees this year, including three recent leadership hires, to support growing demand. The most recent of these is national commercial director, Ann-Maree Mulders, who joined in the newly created role from 7 West Pacific, where she was national client partnerships director.

Mulders said she was attracted to the way Year13 makes connections with Gen Z happens as they’re exploring and making big life decisions. The organisation does this through virtual careers expos, social channels and working with government, industry, schools, employers and national brands.

“It’s a purposeful, influential and trusted connection,” she said. “The opportunity for brands to harness this connection through our rich content suite and e-learning platform is significant.” 

Two other executive appointments were made earlier this year including CMO, Simon Greally. He joined Year13 from data science company, Indy, where he was CEO. Year13’s CFO, Chris Adams, also joined the firm around the same time from CTA Finance, where he was a founder. Prior to this, Adams was CFO at GroupM.

"We’ve got a relentless focus to continue to grow our large digital community, while building personalised
online content experiences," Greally said. "Our partnerships with Tealium and Braze help us deliver world-class data personalisation, UX and targeting for our audience across our large digital and social network.
Additionally, all of Year13 content is produced by Gen Z’s for Gen Z, which is why the brand is so
popular with the demo.”

During the pandemic, Gen Z have faced the challenge of remote learning during lockdowns. Year13 co-founders, Saxon Phipps and Will Stubley, saw it as a crucial time for engagement.

“It’s been an absolutely huge 12 months for Year13," Phipps said." We want to empower all Gen Zs with the digital community, tools, and support at scale via the Year13 platform."

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page  



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in