Dentsu has brought on a local chief marketing officer to drive understanding and awareness of its portfolio of agency brands.

Mining through the ‘minutiae’ of seemingly niche cultural phenomena could provide marketers with the toolkit for far stronger and more impactful engagement with consumers than purely relying on digital or survey data.

According to CMO’s annual State of the CMO research, marketing leaders rate the CEO/MD as their biggest champion and advocate within the organisation. So what does it take to truly build a great, strategic connection with your CEO/MD? We ask leading marketers from Greencross, MyDeal, Audi, NAB and West HQ for their valuable insights.

The annual leadership development scholarship program at The Marketing Academy is now open for nominations of potential marketing industry leaders by bosses or peers.

Road safety analytics startup, Advanced Mobility Analytics Group (AMAG), has recruited HP’s marketing leader, Darren Needham-Walker, as its first chief marketing officer.

ASX-listed Freedom Foods has brought on a new chief marketing officer and chief customer officer to round out its new-look executive leadership team.

Fostering strong relationships as a CMO with cross-functional leaders is vital to being able to exercise strategic and impactful organisational influence. And if this year’s State of the CMO is any guide, the best marketing chiefs are actively working to ensure their CEO is their biggest advocate.

Feelings often trump rational thought when it comes to many decisions we make in our lives. And it’s this very insight that’s behind the rebrand strategy employed by MyDeal CMO, Ryan Gracie, to kickstart a new era for the 10-year-old online retail business.

Foxtel has recruited Virgin Australia’s former brand and marketing chief, Michael Nearhos, as its new executive director of marketing to oversee a centralised marketing, creative, media and content communication team.

CMOs who find themselves battling to get their results heard and budget maintained need to align themselves more closely with finance and learn to speak the CFO’s language to tie marketing impact to business results, Forrester Research reports.

Flexibility and agility are top of mind for Schneider Electric marketing leader, Chris Quinn, as he takes the reins for marketing across the East Asia and Japan regions.

Koala has cut ties with its US-based chief marketing officer and removed the CMO role from its executive team line-up following a restructure of its organisational strategy.

Marketers inherently understand the importance of customer loyalty and engagement and are usually more than willing to invest in technology that will enhance customer interactions. But marketers rarely have full control over big-ticket purchasing. And that means needing to build business cases that stack up in the eyes of their c-level peers.

Westpac Group has confirmed its new chief brand and marketing officer across both retail and business marketing.

There are just a few days left to get submissions in for this year’s CMO50 2021 program recognising Australia’s most innovative and effective marketing leaders.

Proving the value of brand-led engagement to the bottom line is firmly in the sights of Michael Hill’s chief marketing officer following investment into a new brand and employee management platform.

Darren Wright has once again changed roles within Flight Centre. He’s leaving his position as global CMO - retail, to become global chief marketing officer for its leisure division, including the global Flight Centre brand and Travel Associates.

Commonwealth Bank has elevated its chief marketing officer, Monique Macleod, to group executive of marketing and corporate affairs.

Kmart’s general manager of marketing, Laurie Lai, has left the retailer after 13 years to pursue her next professional challenge.

Perceptions of resiliency and adaptability are higher than ever across Australia’s marketing leadership fraternity. Yet the stature of marketing as a business leader and partner have declined since the first months of rapid customer and product innovation in the Covid-19 global pandemic.

Building the ‘why’ and personality behind Airtasker’s brand proposition is a key priority for the Australian company’s new chief marketing officer, Noelle Kim.