Kellogg’s A/NZ marketing chief, Tamara Howe, has taken the reins as the FMCG’s general manager of New Zealand, the next step in her varied career with the company.

In this episode, Heart Foundation CMO, Chris Taylor, talks through pivoting marketing strategy, the latest campaign and what it takes to keep teams connected during this unprecedented time. ​

​Online mattress and furniture retailer, Koala, says the decision to bring on its first global chief marketing officer is about fulfilling the next phase of its growth ambitions.

In this episode, former Unilever GM and CMO of refreshments and brand purpose expert, Paul Connell, explores how brand purpose as a principle and marketing North Star can impact the way your organisation survives and thrives during the COVID-19 crisis.

There are plenty of tough challenges facing all industries and the marketers supporting them as we progress through the unprecedented COVID-19 crisis. But for oOhmedia’s chief customer officer, David Scribner, this is time to brand build, not shut up shop.

The Marketing Academy’s Leaders Programme, now in its sixth year in Australia, is a professional development program which consists of mentoring, residential learning boot camps featuring lectures from subject matter experts and speeches from industry experts, and professional coaching.

A strong background in crisis communications is coming to the fore for Supply Nation’s new head of marketing and communications in the current COVID-19 environment.

In this instalment of Conversations over a cuppa with CMO, ANZ chief marketing officer, Sweta Mehra, talks to us about how the bank is responding to customer needs in the face of crisis, how customer insights are helping shape product and digital strategy, and what it takes to keep her marketing team connected.

It was a comment made by Cancer Council’s Adelaide Thompson which finally prompted me to pen this piece on brands and marketers giving it a go in the face of COVID-19.

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now. In our first episode, we catch up with Telstra chief marketing officer, Jeremy Nicholas, on how he's helping the telco navigate the crisis and meet customer demand.

B2B marketers must adapt to the shifting sands the COVID-19 crisis has presented them by shifting the brand message from one of product and service capability to one of how they’re helping the community solve an immediate pain point. Unfortunately, too many are still pushing sales or self-serving messages.

​Marketers should be proud of the varied skills and experiences they bring to the executive table, former marketer and now CEO of BarBooks Australia, Morag Latta, believes.

Helping consumers dream about or celebrate past travel experiences at a time when they’re not permitted to travel is hot on the hit list for APT’s first general manager of both product and marketing, Justine Lally.

CMO is calling on Australia’s senior marketing fraternity to participate in our annual ​State of the CMO​ research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

Mars Wrigley Australia has brought on Bega's former marketing and innovation director as its new local marketing chief across its 17 iconic brands including Mars, Snickers, Maltesers, Skittles, Eclipse and M&Ms.

Australian Radio Network (ARN) has confirmed the departure of chief marketing officer, Anthony Xydis, after a seven-year run.

WPP AUNZ has confirmed the departure of its chief customer officer, Sunita Gloster, after less than 18 months in the role and a month after the group posted more than $230 million in losses in the first-half 2020.

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

By participating in CMO's State of the CMO 2020 research insights program, you have the opportunity to win a fabulous set of noise cancelling headphones valued at up to $600. Please complete the survey, then in order to be in the running for the prize, please respond to the following question: What’s one thing standing in the way of marketing leaders improving their relationship with the board / CEO and why?