Supplier diversity not-for-profit's new marketing and comms chief brings crisis skills to the fore
Supply Nation's new head of marketing and communications highlights the work being done so far to support Australia's Indigenous community in COVID-19 crisis
A strong background in crisis communications is coming to the fore for Supply Nation’s new head of marketing and communications in the current COVID-19 environment.
Jodie Taylor was recruited as the not-for-profit’s marketing chief in March and reports directly to CEO, Laura Berry. She told CMO the appointment reflected the organisation’s strong growth in driving corporate and government engagement with the Indigenous business sector.
Supply Nation was established in 2009 to connect Australian brands and government services with Indigenous businesses nationally.
As a member of the executive management team, Taylor is involved in strategic planning and business initiatives, with overall responsibility for media relations, marketing and PR, strategic communications and digital engagement.
Credit: Jodie Taylor
“I've always been attracted to opportunities to drive social change, and chaired Lendlease’s Indigenous Engagement and Diversity and Inclusion Committees across the Barangaroo precinct from 2018 to January 2020,” she said.
“As an Indigenous woman, I have closely observed Supply Nation’s growth in recent years with admiration. I feel incredibly privileged to join a purpose-driven organisation, that is closely aligned with my personal values around Indigenous engagement and driving inclusion across diverse landscapes.”
Taylor’s resume also includes nearly 10 years with Qantas, where she was on the airline's crisis communications committee, plus marketing and communication roles with Gilbert + Tobin, Service HQ and Sydney Trains.
Taylor said she’s hit the ground running during this turbulent period, as the COVID-19 situation escalated quickly during her first week on the job.
“Ironically, I have a strong background in crisis communications and was involved in managing Qantas' media response to the SARS pandemic 17 years ago,” she said, adding it was experience she’s now drawing on as the crisis presses down globally.
“For Supply Nation, our immediate priority is supporting Aboriginal and Torres Strait Islander businesses during this stressful period of uncertainty, and ensuring the long-term viability of the Indigenous business sector,” Taylor continued.
A range of initiatives are now underway in response to the COVID-19 situation, including a new Webcast series produced by Supply Nation in partnership with Ernst & Young, a dedicated business listing page for certified suppliers providing COVID-19 related products, and FAQs to help its community.
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders