Conversations over a cuppa with CMO: ANZ's Sweta Mehra

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It's time for another episode of Conversations over a Cuppa with CMO! In this instalment, ANZ chief marketing officer, Sweta Mehra, talks to us about how the bank is responding to customer needs in the face of crisis, how customer insights are helping shape product and digital strategy, and what it takes to keep her marketing team connected.

At CMO, we know the current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community for this new video series to explore different aspects of the crisis facing all of us right now.

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