Tamara Howe switches CMO role for NZ GM post at Kellogg's

CMO50 top 25 marketing leader takes over as general manager of the New Zealand business, as Kellogg's brings in new director of marketing for Australia

Kellogg’s A/NZ marketing chief, Tamara Howe, has taken the reins as the FMCG’s general manager of New Zealand, the next step in her varied career with the company.

Howe has spent the past four-and-a-half years as director of marketing at Kellogg’s Australia. Prior to this, she spent 12 years with the business working in marketing roles locally as well as in North America overseeing a range of brands.

She takes over the NZ helm from Benjamin O’Brien, who has returned to Australia as director of grocery sales, but also retain director of corporate affairs duties across both countries, a job Howe took on last year.

“Tamara’s outstanding track record of driving strong business performance will undoubtedly bring an exciting new lens to the NZ business,” Kellogg’s A/NZ managing director, Esme Borgelt, said in a statement.

Kellogg’s has confirmed Lucie Wolstenholme as its new director of marketing for Australia. Most recently, Wolstenholme was general manager of group marketing for Integria Healthcare, a producer of herbal and complementary healthcare products. Over her career, she has built up more than 15 years’ marketing experience across companies such as Nestle and Cereal Partners Worldwide.

For her part, Howe said it was time for her to take on a fresh challenge professionally.

“We have some really exciting plans to roll out in the NZ market and I’m looking forward to activating these initiatives that will enable growth for our business and our industry,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in