Jayride CMO takes voluntary redundancy as COVID-19 crisis bites

Chief marketing officer of online marketplace for travel services shares the tough decisions the business is taking to survive

Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.

Jayride chief marketing officer, Daniel McMillan, caught up with CMO to share his devastation at the decisions the group is being forced to take in order to weather the crisis, which has decimated the travel industry. Jayride is an online marketplace providing travellers with the ability to compare airport shuttles and private transfer services and now operates across 100 countries.

McMillan, who has been with the group for five years, is one of more than 100 staff impacted. He confirmed the business has stood down 33 employees and made 77 part-time in the face of the COVID-19 crisis.

“It's no secret the travel industry has been decimated by Covid-19. It's a tough time for everyone and Jayride is no exception,” McMillan said. “Jayride has been a large part of my life for the last five years, we built the marketing function from the ground up and scaled to over 100 countries. To go from record growth to record declines after all that hard work is nothing short of devastating for all involved. It was simply out of our control.

“It’s never easy to go through a downsize, but these changes essentially bought Jayride a much needed 12-month runway, giving it a chance to scale again once the industry rights itself.”

Many employees, including McMillan, are shareholders in the company. “I had to put the team first and my role second,” he continued.

“Taking a voluntary redundancy was a hard decision but I feel it was a necessary sacrifice to help Jayride and its people get through this difficult period. While it’s an unexpected situation I find myself in, I’m choosing to see this as an opportunity to start fresh, focus on family, and explore new opportunities I didn’t think were there only weeks ago.”

Jayride is one of many companies in the travel and tourism industry having to make difficult staffing decisions as COVID-19 bites. In the last couple of weeks, travel services giant, Flight Centre, has either stood down or let go 6000 staff and shut more than 50 per cent of its leisure shops globally in a bid to cope, while rival player, Helloworld, has actioned 275 redundancies and stood down 1300 staff for at least 10 weeks.

Airlines such as Qantas and Virgin have also stood down tens of thousands of employees as air travel is curtailed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in