Jayride appoints its first chief marketing officer

ASX-listed transport comparison website elevates marketing leader as it sets its sights on global growth

Dan McMillan
Dan McMillan

Jayride has promoted its marketing lead to a newly created executive-level role as part of the next phase of the transport comparison website’s growth.  

Head of marketing, Daniel McMillan, has been promoted to chief marketing officer to help spearhead brand growth globally. The appointment comes as Jayride celebrates its first year of trade on the Australian stock exchange and launches its airport transfer comparison website in over 46 countries.  

Jayride has produced what it claims is a world-first comparison engine and booking system for ride-hailing companies. Lyft, Gett, Cabify and Careem recently completed their pilot on the platform, with other prominent ride-hail brands expected to follow.  

McMillan has been with the group since 2015, building the marketing team from the ground up and leading marketing direction. He said he’s excited to be the one to drive it to the next level.  

“Having just past our first-year anniversary of being listed on the ASX we’re prioritising the development of our communications strategy. Jayride has been focused on delivering a world-leading global product, and now we can focus on taking that product to the world,” he told CMO.  

“My team brings a methodical, data-first approach to the planning and optimisation of our global rollout strategy, helping to identify countries that provide the best return on investment.”  

As Jayride expands its global footprint, it’s vital to build a strong brand that resonates with people globally, on a local level, he continued.  

“A big focus of mine is to elevate our brand purpose in the minds of consumers. We need to focus on communicating the right message, at the right time, to ultimately help people achieve a more seamless travel experience,” McMillan said.  

“Many travellers have experienced an airport trip that goes wrong. It can be frustrating, expensive, unsafe and downright stressful when travelling in a foreign country. Jayride is working to alleviate this stress and provide travellers with the peace of mind that their airport transfer is taken care of, allowing them to enjoy their new holiday destination.”  

A major priority for 2019 for McMillan is to create a more integrated marketing platform that will allow the team to communicate important updates more frequently to travellers throughout their journey.  

“Our hope is that by improving the flow of communication to consumers, we will continue to drive lifetime value and increase brand loyalty,” he said.    

According to Jayride managing director, Rod Bishop, the group’s business model continues to get more profitable with scale. Just last week, the company also secured a $3 million finance facility from Pure Asset Management, funds that will be used to support execution of this more aggressive growth strategy.  

“As the company expands internationally by adding new airport destinations for travellers around the world, the key to improving our profitability is to leverage data-driven insights for highly efficient customer acquisition,” Bishop said.  

McMillan and his team recently won the award for Best Use of Data at the SEMrush awards for its innovative and creative approaches to managing and manipulating transportation data to deliver impressive marketing results, revenue and profitability at scale.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in