There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.
CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?
With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels, reflected in an overall increase in all news sources across all demographics during lockdown.
When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.
There’s been a sharp growth in online events driven by remote work during the coronavirus pandemic, which could become permanent, according to a new study by Redback Connect.
A new campaign from the Alcohol and Drug Foundation has been rolled out with a message urging Australians to examine their drinking habits during the COVID-19 pandemic. The integrated campaign, developed by Icon Agency and funded by the federal government, is titled ‘Break the Habit’ and aims to highlight that it takes only around 66 days, on average, to form a habit – roughly the amount of time many Australians spent in lockdown.
COVID-19’s drastic impact on the global economy will trigger big structural changes to Australia’s economy including rising protectionism, increased concentration of power at the top end of town and permanent changes to the way we work, play, eat and exercise.
A focus on safety, adapting products to circumstances and recognising the dotted line between employees and customers were common refrains from Hugo Boss and Post Office UK during this week’s Qualtrics 'Work Different' event.
The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.
Virgin Australia will cut 3000 jobs, drop the Tiger brand and restructure as it begins the path out of voluntary administration under new owners, Bain Capital. The airline noted it will carry over all travel credits and Velocity frequent flyer points.
The digital habits of consumers have skyrocketed during the coronavirus pandemic, although many still prefer to shop in-store, the latest Toluna COVID-19 Barometer has found.
For Blooms The Chemist, the last few months have been an exercise in being up close to a health crisis and fulfilling a crucial role in ensuring the supply of medication to the Australian community during the coronavirus pandemic.
When the COVID-19 crisis pushed Australian consumers online in unprecedented numbers, ecommerce and auctions company, Grays, turned to an unconventional channel to help fuel its growth.
It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among the global influencer community and their followers.
Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next decade.
Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.
Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.
We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims.
There’s a positive side to come out of the COVID-19 crisis for Hudson’s chief marketing officer, Vivianne Arnold, in the way she’s repositioned the professional services’ marketing function from content and brand to revenue generator.
Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
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