Coronavirus

Strategy

5 steps Cue clothing took to adapt to the new normal of COVID-19 retail

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

Leadership

Food for Thought: After Covid, then what?

CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?

Digital Marketing

Survey: Covid boosts all digital entertainment

With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels, reflected in an overall increase in all news sources across all demographics during lockdown.

Digital Marketing

Inside the Business Australia COVID pivot

When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.

Digital Marketing

The campaign to combat Covid drinking

A new campaign from the Alcohol and Drug Foundation has been rolled out with a message urging Australians to examine their drinking habits during the COVID-19 pandemic. The integrated campaign, developed by Icon Agency and funded by the federal government, is titled ‘Break the Habit’ and aims to highlight that it takes only around 66 days, on average, to form a habit – roughly the amount of time many Australians spent in lockdown.

Leadership

E&Y chief economist: The now, next and future after COVID-19

COVID-19’s drastic impact on the global economy will trigger big structural changes to Australia’s economy including rising protectionism, increased concentration of power at the top end of town and permanent changes to the way we work, play, eat and exercise.

Digital Marketing

Survey: COVID-19 prompts shift to digital advertising

The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.

Customer Experience Management

Virgin Australia sets path to reemerge amid ongoing COVID crisis

Virgin Australia will cut 3000 jobs, drop the Tiger brand and restructure as it begins the path out of voluntary administration under new owners, Bain Capital. The airline noted it will carry over all travel credits and Velocity frequent flyer points.

Customer Experience Management

COVID economy creates new digital consumers

The digital habits of consumers have skyrocketed during the coronavirus pandemic, although many still prefer to shop in-store, the latest Toluna COVID-19 Barometer has found.

Digital Marketing

Why the COVID-19 crisis has elevated influencer marketing

It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among the global influencer community and their followers.

Customer Experience Management

Forrester: 5 COVID-related trends shaping the next decade

Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next decade.

Customer Experience Management

Redefining the human-centred approach to marketing

We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims.

Measurement & Analytics

Data in the new normal

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?

Leadership

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

The role of the CMO in cybersecurity

CMOs have an important role to play in mitigating risk and responding to cybersecurity.

Claire Pales and Anna Leibel

Authors, The Secure Board

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

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