​It’s a process Maria Robinson has applied to every new role she’s held as a marketer since cutting her teeth in the dotcom era: The no-fly zone. And it’s one that’s particularly useful when you’re the first CMO appointed to a company like Nitro, looking to ride the rapid growth opportunity presented by COVID-19.

This festive season is set to be a Covid Christmas, marked by less spending, less socialising and less traveling internationally, although there’ll be an increased focus on exploring local attractions, according to new Pureprofile research.

Technology brands have dominated the top global brands of 2020 ,with Apple coming in first place, followed by Amazon and Microsoft, according to Interbrand’s 21st annual Best Global Brands report.

Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.

With Australia entering the uncharted waters of a pandemic-driven recession, it is becoming harder and harder make predictions about future customer sentiment and behaviour. There are signals and trends, however, that are evident today which begin to describe likely scenarios and outcomes. So here are four factors marketers need to prepare for in the post-COVID recession.

Australia’s advertising spending continues to rebound, with August figures showing total spend to be just 17.2 per cent short of pre-COVID figures.

The words ‘new normal’ have quickly emerged as the go-to phrase for describing the world created by the COVID-19 crisis and its impact on the economy and national psyche. But have we even reached the ‘new normal’ yet?

Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.

The Federal Budget’s investment into digitisation, younger job seeker support, hefty tax write-offs and income tax cuts are being generally welcomed as big business boosters for recovering from the COVID-inspired economic crisis. Yet views on whether the Government’s skills and hiring emphasis will directly benefit the marketing and advertising industry diverge.

Flexible work arrangements are here to stay, engagement and adaptability remain key priorities and nearly half of CEOs retain a more negative business outlook now than they did as the COVID-19 crisis hit, a fresh survey reports.

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

Some businesses owe their rapid growth to being in the right place at the right time. But such a feat should almost be expected of Sydney-based startup, Spacenow, whose entire business model is based on putting clients into the right space at the right time.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

Bringing a bit of delight into people’s lives while building brand salience is the ambition of Fantastic Delites’ first above-the-line campaign activation released last week.

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.

CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?

With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels, reflected in an overall increase in all news sources across all demographics during lockdown.

When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.

There’s been a sharp growth in online events driven by remote work during the coronavirus pandemic, which could become permanent, according to a new study by Redback Connect.

A new campaign from the Alcohol and Drug Foundation has been rolled out with a message urging Australians to examine their drinking habits during the COVID-19 pandemic. The integrated campaign, developed by Icon Agency and funded by the federal government, is titled ‘Break the Habit’ and aims to highlight that it takes only around 66 days, on average, to form a habit – roughly the amount of time many Australians spent in lockdown.