Covid-19

Digital Marketing

Report: Covid link to brand loyalty

During the height of the Covid pandemic last year, some 87 per cent of consumers tended to remain with brands they knew, according to the 9th annual Australian customer loyalty and loyalty program research study, For Love or Money 2021.

Digital Marketing

Why the Wisr rebrand hit on money smarts

Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.

Digital Marketing

Report: Negative news killed conversions in 2020

In 2020, negativity led to lower conversions across a range of industries including ecommerce, fitness and nutrition, and home improvement, according to the Unbounce 2021 Conversion Benchmark Report.

Leadership

Forrester CMO on the new digital marketer

Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or no, says Forrester's chief marketing officer.

Strategy

Inside SiteMinder’s brand repositioning

While grounded planes and shuttered hotels were stark visual symbols of how the global coronavirus pandemic hit travel and tourism, what wasn’t so obvious was the impact on technology platforms that support the industry.

Digital Marketing

How Breathe Education revamped its marketing and its business

In March 2020, Breathe Education was operating in-person, combined with some elements of its pilates instructor training course delivered online. Then Covid hit and as many places were shuttered, the training business was facing an uncertain future.

Digital Marketing

Report: Two-speed ad recovery underway

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Measurement & Analytics

Iron Mountain's Covid-driven rebrand

As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.

Digital Marketing

Reports: COVID-driven innovations in tech, media and telecoms

Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology, Media & Telecommunications (TMT) Predictions report.

Digital Marketing

Why fortune favours the brave marketer

The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.

People

Qantas trials digital health pass

Qantas has trialled the CommonPass digital health app with customers on an international repatriation flight from Frankfurt to Darwin. It follows a successful crew trial last month and comes as the national carrier prepares for COVID-safe international travel to resume from late October.

Leadership

Report: Marketing job ads showing strong recovery

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report. It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT.

Leadership

RMIT CMO: Marketers now have end-to-end jobs

Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability.

Leadership

Women in leadership the focus on International Women’s Day

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

Digital Marketing

Report: Ad market starts 2021 softer

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

Digital Marketing

Report: COVID-19 has forever changed sports marketing

The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

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FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

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I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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Bob

6 Ways to ramp up Social Media to Your Web Design

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Blog Posts

The role of the CMO in cybersecurity

CMOs have an important role to play in mitigating risk and responding to cybersecurity.

Claire Pales and Anna Leibel

Authors, The Secure Board

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

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