The University of Sydney has developed a chatbot utilising artificial intelligence (AI) to help it handle the raft of COVID-19-related student inquires it’s fielding as a result of the pandemic, which has seen classes move online, facilities closed and students unable to attend university.
Ever heard that saying, “Necessity is the mother of invention”? Well, the COVID-19 crisis is the very mother of situations organisations and marketers must innovate their way through right now.
A range of new campaigns have launched by brands, charities, supermarkets and advertisers in the wake of the COVID-19 pandemic to provide support for social distancing, health measures as well as help support local businesses effected by the shutdown.
Radio network operators, Southern Cross Austereo and Australia Radio Network, have become the latest media operators to confirm staff pay cuts and reduction of hours across teams as they battle again declining advertising spend in the COVID-19 crisis.
Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
In our first episode, we catch up with Telstra chief marketing officer, Jeremy Nicholas, on how he's helping the telco navigate the crisis and meet customer demand.
B2B marketers must adapt to the shifting sands the COVID-19 crisis has presented them by shifting the brand message from one of product and service capability to one of how they’re helping the community solve an immediate pain point. Unfortunately, too many are still pushing sales or self-serving messages.
Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.
Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.
As physical cards and coupons are becoming obsolete, new technology like mobile wallets, are changing the way customers are interacting with brands. City Tattersalls Club, a 120-year-old social club located in Sydney’s CBD, saw the limitations of using traditional vouchers and cards and decided it was time to embrace customer loyalty in the digital realm.
Helping consumers dream about or celebrate past travel experiences at a time when they’re not permitted to travel is hot on the hit list for APT’s first general manager of both product and marketing, Justine Lally.
All the latest martech and adtech news this week from Zoom, Fast, ActiveCampaign, StatSocial, Zendesk and TCS, Big and Near, Uberflip and Informatica.
The Federal Government's recently released official Coronavirus Australia app utilised human-centred design principles to ensure it could satisfy a diverse customer experience, according to Delv, the Canberra-based technology outfit that created it.
We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
The Covid-19 crisis has led to a steady rise in TV and catch-up viewing each week in March, according to the latest figures from ThinkTV.
According to media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the GFC.
CMO is calling on Australia’s senior marketing fraternity to participate in our annual State of the CMO research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just that will not only help build long-term brand equity, but provide some tools to help cope with the current COVID-19 crisis.
OOh!media has called its latest $167 million equity raising round and leadership plans both a positive for the company as the COVID-19 crisis bites, as well as a sign of long-term business value.