Help us gauge the State of today’s CMO and complete our important survey

This year's program will look both at the broader state of the marketing leadership as well as the impact of COVID-19 on strategy

CMO is calling on Australia’s senior marketing fraternity to participate in our annual State of the CMO research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

This important research program, which CMO introduced in 2018, provides a benchmark in terms of the CMO position and marketing function, and shines a unique light on where marketing leaders are focusing their efforts and experiencing challenges. The questions relate to leadership responsibility, salary, tenure, technology purchasing and utilisation and business priorities.

We also know however, the current COVID-19 crisis has thrown marketers unprecedented challenges and experiences that many will never have faced before. In light of this, we have adjusted this year's questions to also explore how marketers are faring right now and where the emphasis is being placed.

Please help us in gauging the CMO's state of affairs by participating in this survey and you'll have the opportunity to win a fabulous set of wireless headphones. All participants will receive a courtesy whitepaper PDF of the full report.

Click here to complete the survey

The survey should take no more 15 minutes to complete. Responses must be submitted by 30 April 2020.

All responses are kept strictly confidential and results are used in aggregate, so the team here at CMO strongly encourages you to share your thoughts today. To see the full terms and conditions of this survey, please click here.

And if you'd like to check out our 2019 edition and findings, you can download the State of the CMO 2019 whitepaper here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

 

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