Help us gauge the State of today’s CMO and complete our important survey

This year's program will look both at the broader state of the marketing leadership as well as the impact of COVID-19 on strategy

CMO is calling on Australia’s senior marketing fraternity to participate in our annual State of the CMO research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

This important research program, which CMO introduced in 2018, provides a benchmark in terms of the CMO position and marketing function, and shines a unique light on where marketing leaders are focusing their efforts and experiencing challenges. The questions relate to leadership responsibility, salary, tenure, technology purchasing and utilisation and business priorities.

We also know however, the current COVID-19 crisis has thrown marketers unprecedented challenges and experiences that many will never have faced before. In light of this, we have adjusted this year's questions to also explore how marketers are faring right now and where the emphasis is being placed.

Please help us in gauging the CMO's state of affairs by participating in this survey and you'll have the opportunity to win a fabulous set of wireless headphones. All participants will receive a courtesy whitepaper PDF of the full report.

Click here to complete the survey

The survey should take no more 15 minutes to complete. Responses must be submitted by 30 April 2020.

All responses are kept strictly confidential and results are used in aggregate, so the team here at CMO strongly encourages you to share your thoughts today. To see the full terms and conditions of this survey, please click here.

And if you'd like to check out our 2019 edition and findings, you can download the State of the CMO 2019 whitepaper here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in