New positive-focused social media platform, WeAre8, has brought on Nine’s B2B marketing strategy leader, Luke Robinson, as Australian chief marketing officer in advance of the company’s local launch in August.

Digital strategy and journey-centric engagement are key capabilities CareSuper’s recently installed chief experience officer is bringing to the newly created role.

Telstra has confirmed IAG’s chief marketing officer, Brent Smart, as its new CMO following Jeremy Nicholas’ move into a different role.

Digital marketing might be hard but building a digital presence in places such as China is even harder for brands, Vijay Solanki says. Which is why the former IAB chief, digital and marketing leader and entrepreneur has joined martech player, Sinorbis, as its first CMO.

Nine has promoted to director of its in-house creative team, Linda Dubois, to the newly created role of chief marketing officer.

Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.

Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.

Our latest edition of CMO magazine is now available and it’s full of thought provoking content.

Weight Watchers has promoted its marketing and engagement director, Nicole McInnes, to managing director for A/NZ and brought on a new marketing chief.

Youi has brought on Optus former senior director of consumer marketing, Angela Greenwood, as its new chief marketing officer.

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

REA Group has extended the remit of its chief marketing and audience officer as one of several executive leadership changes announced this week.

Wesfarmers has brought on former Carsales marketing chief, Kellie Cordner, as chief customer officer of its new-look OnePass retail loyalty program.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

In the latest in our food for thought series, CMO reached out to several marketing leaders to ask them: How are you striving to achieve simplicity across your marketing function and as a marketing as well as business contributor?

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.