Transparency, preparedness, a unified communications approach - both proactively and reactively – and perspective are key to brands preparing for as well as navigating their way through a cyber data breach, several industry experts say.

Unifying customer service and data insights and building a destination marketing mindset and approach are key priorities for West HQ chief marketing officer, Michaela Chan.

CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.

Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth.

Consumer credit reporting firm, Equifax, has brought on its first new chief marketing officer as it undergoes a data and digital transformation.

Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.

South Australian Tourism Commission (SATC) has brought on San Remo’s former CMO as its new marketing chief to replacing outgoing executive marketing leader, Brent Hill.

Visit Sunshine Coast has brought on a new head of marketing as the organisation hits the pedal on its new destination brand, ‘For real’.

PETstock has recruited a new general manager of marketing and customer engagement incorporating ecommerce off the back of crafting a fresh five-year vision for the pet retailing business.

Louise Crompton has switched Binge for the ViacomCBS network and is to head up marketing for its new-look subscriber-based media streaming service, Paramount+.

A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.

Data is of most valuable if you’re using it to be more intimately connected to your customer and identifying pain points you can solve for them.

An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.

​We’re delighted to confirm CMO Momentum is returning on 3 August 2021 as an in-person event as well as via live virtual stream! And CMO has a special earlybird offer right now for those quick enough to book their tickets this month.

Building brand and the right team are among top priorities for MyDeal's new chief marketing officer, Ryan Gracie, who has joined the ASX-listed online marketplace this week.

Fresh brand positioning, adopting Agile ways of working and taking advantage of a multi-million-dollar investment into marketing technology are some of the ways Swinburne University’s CMO is finding opportunity in the midst of ongoing uncertainty facing the tertiary education sector.

​Being the customer’s champion, providing the glue that drives alignment across the organisation and enabling innovation are three ways ANZ’s marketing team is working to bring the financial services giant’s purpose of helping people and communities thrive to life.

Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for how he’s approaching the task.

​QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.

Havas Media Group has promoted its marketing leader, Francis Coady, to the company’s group chief marketing officer (CMO) role as recognition for his efforts and focus on growth.