As Camp Australia’s first-ever CMO, Tom Dusseldorp, is on a journey to help lead the traditional 30-year-old bricks and mortar business further and deeper into the world of digital.

CMO is very excited to officially open submissions for the 2018 edition of our CMO50 program.

Marketing, IT and product leaders are going so far as swapping talent between their functions as digital transformation reshapes the way organisations approach both technology procurement and customer engagement.

​News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.

​In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.

One of the first lessons Shane Atchison learnt joining Domo as CMO eight months ago was marketing leaders don’t talk about agencies very often.

Five years ago in May, IDG tasked me with launching CMO as a brand in Australia. It was a decision driven by two factors: One, the exponential growth of technology in the marketing sphere; and two, the rising role of the marketer as an executive leader of influence.

​A host of leading Australian marketers came together in Sydney on 23 May to celebrate CMO from IDG's fifth birthday. Here are pictorial highlights from the event.

​Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.

Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.

Machine learning has become one of the hottest topics in marketing circles in 2018, as organisations strive to understand what it can do and how it works. But as with most emerging technologies, there is limited experience in market against which to make decisions.

Organisations that don't adjust their business models to deliver shared value, and put product ahead of customers, will not fare well in the future. This is the opinion of Suncorp's Mark Reinke, who is leaving the organisation after 14 years. After almost unheard-of career longevity with a single business, Reinke knows a thing or two about business transformation. And this will place him in great stead as he leaves his current role as advisor to Suncorp’s CEO to pursue his own projects.

CMO is delighted to announce the first speakers for CMO Momentum, our annual conference dedicated to Australian CMOs, marketing, customer and digital leaders, returning to Sydney on Wednesday 4 July.

Diageo Australia has announced its African innovation director is set to take up the reins as local marketing and innovation chief following the forthcoming departure of Adam Ballesty.

eHarmony’s former managing director, Nicole McInnes, has taken up the inaugural marketing leader’s chair at media telco startup, OVO.

Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia.

There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios' global CMO, Jackie Lee-Joe, says. And that’s exactly why she believes data-driven, digitally savvy and customer-aware marketers are in an incredibly strong position to help their organisations succeed.

The former marketing chief for Australian stadium operator, VenuesLive, Craig McMaster, has been appointed executive director of the new Western Sydney Performing Arts Centre due to open its doors next year.