Audi Australia CMO, Nikki Warburton, has been promoted to the new role of chief customer and marketing officer at the automotive giant.

Eventbrite head of marketing, Josh McNicol, has been promoted to general manager for Asia-Pacific and will lead a team of more than 35 staff across its regional offices spanning Melbourne, New Zealand and Singapore.

Defining a brand strategy is arguably the easy bit when you’re trying to turn a brand around; it’s the ability to drive such a strategy through everything you do where CMOs truly earn their keep.

Rapid investment into digital and technology, along with the need for growth, are seeing more marketers stepping into Australian boardrooms. But unless more of the marketing fraternity get onto the c-suite, do a better job of understanding the balance sheet and firmly grasp risk and governance, they’re going to struggle to gain a substantial foothold long-term.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

Former Bupa CMO, Jane Power, has switched health insurance for pet care and retail, joining Petbarn owner, Greencross, as its chief customer officer.

Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.

Former Qantas, NRL, Air New Zealand and IAG marketing leader, Lewis Pullen, has taken up his next endeavour as head of sales and marketing for Swisse Re-backed digital insurance business, iptiQ.

CMO from IDG is delighted to confirm our fabulous speaker line-up for CMO Momentum Melbourne, the newest addition to our events portfolio.

​More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.

Mobile customer experience consultancy, Geronimo, has brought on BT Financial’s former chief marketing officer as its new COO.

It’s arguably the hottest new c-level job title many CMOs always wanted to have and are actually perfect for: Chief growth officer. So as we reached out to gauge insight into the appetite for such a job change locally, who better to ask than people already holding the job title.

CMO is extending the submission deadline for this year’s CMO50 program to a final due date of Monday 12 August based on overwhelming demand.

It’s that time of year again: CMO50 nominations. And with it come copious requests to the CMO team on the best way to fill in the questionnaire and ensure a place as one of the year’s most innovative and effective marketers.

In recent weeks, speculation has risen as to whether the number of global brands appointing chief growth officers rather than CMOs signals another executive marketing makeover is underway.

UniSuper has brought on a new chief strategy and marketing officer off the back of a restructure of its org chart.

West Australian-based investment firm, Minderoo, has recruited former Telstra CMO, Joe Pollard, to advise its marketing and corporations team over coming months.

Binary debates or sticking to a ‘speciality’ in marketing is doing the industry a disservice, marketing stalwart, Karl Winther, told CMO. Marketers need to be open to all tactics and avenues to be effective, he said.

Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.

Carnival Cruise Line Australia’s director of marketing and CMO50 2018 honorary, Jayne Andrews, has confirmed she will leave the company at the end of August to pursue her next professional endeavour.

Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.