More CMOs need to insert themselves into the IPO process, something they are not yet taken seriously for in the drive to make the process all about financials.

The move to tailored, digital experiences for customers and passenger education are key priorities for Metro Trains Melbourne’s first executive-level brand and marketing leader as she officially takes up her new role.

Intrepid Travel has promoted its marketing chief to A/NZ managing director, Sarah Clark, as part of a new executive line-up.

​Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.

Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.

Seven West Media has appointed its first-ever chief marketing officer (CMO), Charlotte Valente, in an effort to become more audience-centric.

Former PwC marketing and communications leader has switched the consulting house for private investment firm, becoming the new chief marketing officer of Wingate.

Repositioning a growing brand, improving end-to-end customer experiences and enabling transformation are catch cries for many CMOs today. And for BankVic’s chief product and marketing officer, Deirdre Boyle, the opportunity to do all three came with the added bonus of working for a member-owned bank.

​ If Wilson Parking’s GM of marketing and customer experience, Vanessa Lyons, had to pinpoint one challenge she faced during her transformational first year with the parking operator, it’s overcoming traditional business mindsets.

Former UBank CMO, Jo Kelly, has re-emerged as the new chief customer officer at Good2Give, a fintech operating in the social enterprise space.

It’s easy to get growth when the macro-economic environment and consumer sentiment is strong. But it’s the tougher climates like the one banks are facing now that are the most rewarding and prove the mettle and magic of marketing, says NAB’s Suzana Ristevski.

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

​More than 60 marketing, digital and CX leaders descended on Crown Towers on 19 September for the first CMO Momentum Melbourne conference, presented by CMO. Here are pictorial highlights from our jam-packed half-day event.

Former Visit Victoria general manager of digital, marketing services and strategy, Melanie De Souza, is relocating to Saudi Arabia to take up an executive marketing role at one of the world’s most significant forthcoming destinations.

​The rise of the chief growth officer should be a warning sign to CMOs that too many of them have sacrificed their positions driving real organisational growth and lost face in the boardroom.

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.

ASX-listed Treasury Wine Estates has a new global chief marketing officer following the departure of global CMO, Michelle Terry, in August.

Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.