It was a comment made by Cancer Council’s Adelaide Thompson which finally prompted me to pen this piece on brands and marketers giving it a go in the face of COVID-19.

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.

CMO is calling on Australia’s senior marketing fraternity to participate in our annual ​State of the CMO​ research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

Mars Wrigley Australia has brought on Bega's former marketing and innovation director as its new local marketing chief across its 17 iconic brands including Mars, Snickers, Maltesers, Skittles, Eclipse and M&Ms.

Australian Radio Network (ARN) has confirmed the departure of chief marketing officer, Anthony Xydis, after a seven-year run.

Building brand awareness for Shopify’s enterprise-level ecommerce offering is priority number one for newly installed head of APAC marketing, Robin Marchant.

​Jemma Blanch has been appointed as director of marketing, events and activation for Four Pillars.

​IBM has confirmed Jodie Sangster will return to Australian shores as its local chief marketing officer, as current A/NZ CMO heads off to India to take on a fresh marketing leadership challenge.

Blackmores’ first chief marketing and innovation officer has her sights set on reframing marketing as the company’s growth engine as the ASX-listed vitamins giant charts a new global course.

Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA).

It’s International Women’s Day today and to celebrate women, CMO decided to ask some successful women their thoughts around gender parity and keys to their respective successes.

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors.

Meerkat-loving outfit, Compare the Market, has appointed Christopher Catchpoole as its chief marketing officer, a position left vacant after Jenny Williams left the comparison business in 2019.

Kathmandu has appointed its first chief customer officer following the departure of long-serving marketing and online chief, Paul Stern.

T2 CEO and experienced FMCG marketing leader, Nicole Sparshott, will take over the Australia and New Zealand reins at Unilever next month after the retirement of local CEO, Clive Stiff.

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.