You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

Marley Spoon has brought on former Aldi Australia marketing leader, Mark Richardson, as its new chief marketing officer, effective 13 February 2023.

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

Launching Chatime’s at-home formats into supermarkets and tapping immersive technology to build brand and acquisition are highlights for Joanna Robinson from her two-year tenure with the QSR.

You can’t skim across the top in marketing if you want to have skin in the game, Amber Collins warns. “At some stage, you have to pause and learn about media, advertising, content, social. If not, you are not able to add value,” the experienced marketing chief tells CMO.

Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.

A significant recalibration towards brand building as well as driving purpose through sustainability, diversity and inclusion permeates right through CMO’s top 12 profile interviews for 2022.

Here, as we say goodbye to 2022, CMO takes a look at several of the biggest marketing leadership departures and hires of the year.

Stepping outside your comfort zone, embracing a learning mindset, constantly asking ‘why’ – these are just some of the ways our CMO50 alumni for 2022 are exhibiting bravery in a professional capacity.

Italian luxury fashion label, Tema Moda, has brought on a new chief marketing officer as part of efforts to strategically build its brand.

2022 was a big year for diversity and inclusion, reconciliation and team emphasis for marketing leaders.

Seven West Media has confirmed Optus VP of marketing, Melissa Hopkins, as its new group chief marketing and audience officer.

ASX-listed wine and drinks business, Australian Vintage, has appointed its first chief marketing officer, recruiting former Freedom Foods and All G Foods marketer, Tom Dusseldorp, to the post.

Issue 2, 2022 of CMO magazine is now digitally available and it’s full of fabulous content.

​FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.

Building social and metaverse muscle to deliver modern-day marketing and customer obsession have been priorities for The Iconic’s chief customer officer in the first year of the job.

ASX-listed online wagering operator, BlueBet Holdings, has recruited Tony Thomas as its Australian chief marketing officer.

ALDI is bringing on Westpac’s Jenny Melhuish as its new Australian marketing chief following the departure of Mark Richardson in early 2023.