CX is not the same as customer service, nor is it another name for user experience, CRM, technology or digital transformation, according to Gartner VP distinguished analyst, Don Scheibenreif.

​The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day.

The CMO team is delighted to announce nominations for the 2019 edition of the CMO50, Australia’s list of most innovative and effective marketers, are now open!

MetLife Australia says its decision to create a chief customer and marketing role is about elevating the role and cultural approach within the business.

Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.

Endota is on the hunt for a chief marketing officer following the decision by its longstanding general manager of marketing to chart a different professional course.

Former Curtin University CMO and CMO50 top 10 honorary, Tyron Hayes, has debuted a new consulting offering aimed at helping marketing teams close the gap on culture, capability and innovation.

Australian renewable energy management firm, Evergen, has brought on its first chief marketing and analytics officer.

​Coopers Brewery has restructured its senior management to drive the company’s future growth, appointing Kate Dowd as its new national marketing manager.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

CMO is delighted to confirm our CMO Momentum conference focused on inspired and sustainable marketing and customer leadership, is returning to the ICC in Sydney on 8 August!

Former Carsales marketer and chief customer officer, Vladka Kazda, has joined the Xero team to head up marketing.

Fostering an organisational mindset shift to experience-driven business is a key task marketers must own, says Adobe VP marketing for APAC, Alvaro Del Pozo. As nominations for the 2019 CMO50 list open, we catch up with the marketing chief to find out how he’s ensuring his approach to modern marketing is a winning one.

ING Australia has appointed former Samsung marketer, Danielle Hamilton (nee Palmer), as its new head of marketing.

The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?

​Marketing and associated technologies are changing so quickly, to be an effective leader in the face of all this requires emotional agility.

Former Radio Rentals SA marketer, CMO50 2018 One to Watch, and head judge for AMI, Caroline Patrick, is the new director of brand and member engagement for Super SA.

The former marketing director of Dyson and part of CMO50 2017, Caroline Bonpain, has been appointed the new marketing director of De’Longhi Group A/NZ.

When Kevin Keith first received the call asking him to become Orangetheory Fitness’s first chief brand officer at the start of 2017, he thought they were joking.

Officeworks has brought on 7 Eleven’s brand and digital marketing leader as its new general manager of marketing.

Ovo CMO, Nicole McInnes, has confirmed she is exiting the startup telco player this week following a restructure which sees the company’s c-level marketing position removed.