Melbourne Polytechnic’s marketing chief is swapping education for the garden and homewares industry, joining AMES Australasia as its first manager of marketing and customer experience.

Being the CMO for CMOs and showcasing Alibaba’s technology innovations to the world dominate the marketing strategy of its CMO, Chris Tung. And he sees the group’s 12-year partnership with the International Olympic Committee (IOC) as a key way of achieving both aims.

CMO is delighted to be partnering with marketing leadership consultancy, Arktic Fox, on a new elite learning experience focused on helping you transform your marketing function.

Experienced Australian retail marketer, Anna-Maree Shaw, has landed the chief customer officer role at UK-based grocery store chain, Asda.

This year has seen the mission of marketing turn its attention to the customer, through creating an internal customer culture and a laser focus on the customer and customer advocacy, while elsewhere the marketing mandate has become disruptive.

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

Nine out of 10 CEOs agree: Mastering the customer agenda is the primary challenge their organisations face now and into the future. Yet when it comes to actually orchestrating the people, process and technological changes necessary to ensuring an organisation delivers and exceeds modern customer expectations, many are struggling to truly break ground.

​Commonwealth Bank’s online trading division, CommSec, has confirmed it’s brought on its first GM of marketing and strategy.