The Star has created its own in-house creative agency and invested in new marketing management platforms to help cope with proposed exponential growth across its entertainment and hotel portfolio.

Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford to abandon its heritage or roots.

Holden’s Kristian Aquilina is the first to admit the situation he finds himself in as brand promoter isn’t one you’ll find in a marketing textbook.

Brands are too important to just be the sole responsibility of marketing teams and CMOs should shift from brand protectors to promoters if they’re to truly take their place as the great corporate connector.

Kraft Heinz might be an iconic brand in Australia, but the company is certainly not resting on its laurels. Instead, Shalabh Atray, Kraft Heinz Australia CMO, said it is continuing on its mission to connect to the soul of consumers in Australia with research, insights, and innovation.

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.

When it comes to the digital transformation of your organisation, who would you rather trust – an organisation that has helped others to transform, or one that has also transformed itself?

​Vocus GM of consumer and former NAB CMO, Sandra de Castro, has left the ASX-listed telco as part of a restructure to unite its consumer and SMB businesses.

Four years ago, CMO launched the first CMO50 list of Australia’s most innovative and effective marketers. And like most of the work we’ve been doing at CMO since we launched five years ago, we’ve been witnessing an incredible evolution story during that time.

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

​Marketing technology accounts for 30 per cent of the average modern marketing function’s budget, with a third going to services and support, according to fresh research from Gartner.

JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.

​Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.

Charlotte Valente is leaving APN outdoor for new challenges, following the ​$1.12 billion acquisition of the business by French out-of-home giant, JCDecaux​.

Ola has confirmed Natasha Daly has left ride share platform after ​only seven months as marketing director​.

​Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing.

​More than 90 of Australia's leading marketers joined CMO and Adobe at the 2018 CMO50 event in Sydney on 18 October to celebrate the courage and success of the country's most innovative and effective marketers. Here are pictorial highlights from the night.

And here are this year's top 10 CMO50 for 2018

Being bold isn’t the only thing modern CMOs must do – they’re also required to put that courage to the test, as this year’s CMO50 list highlights.

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

For ABC director of audience and marketing, Leisa Bacon, modern CMO leadership is an art in influencing and working more collaboratively with other parts of the organisation as well as the increasingly diverse marketing function.