‘Failure’ is a term that is seemingly in vogue, but are marketing leaders truly embracing what it stands for? We asked 4 Aussie CMOs to share how failure fits in their team’s innovation and development mindset.

We all know marketing as a function has undergone substantial change in recent years, largely thanks to the rise of digital connectivity and the ever-demanding customer. So as organisations look to improve their customer game plan this year, what are the top skills in demand in 2015?

The Biennale of Sydney is on the hunt for a new CMO following the departure of head of marketing and sponsorship, Ashley de Silva.

AIA Australia has brought on GE Capital’s head of marketing and portfolio management, Renae Smith, as its new chief marketing officer.

Marketing’s contribution to business is increasingly being valued by organisations and is helping to drive product innovation at the Commonwealth Bank, its CMO, claims.

Medibank has recruited former Kathmandu’s former CMO as its new group general manager of marketing and brand.

Aussie Home Loans has appointed a new general manager of customer with responsibility across marketing, digital and IT.

It’s not entirely uncommon to hear marketing managers bemoan the inadequacies of their agency partners. It is somewhat less common, however, to see a marketer dive in to do something about it.

2014 was a big year for CMOs and the marketing fraternity, dominated by the rise of data analytics and customer journey mapping, mobile marketing strategies and content marketing prowess. Here, we take a look at the most popular stories posted to CMO Australia during 2014

Marketers taking up the reins as their company’s first CMO must not only be flexible but also willing to learn, embrace data wholeheartedly and keep their eyes firmly on delivering results.

Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge.

One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.

Myer has appointed former Simplot CMO, Tara Lordsmith, as its new group general manager of marketing.

If a CMO signs contracts with ad networks and tag management vendors that collect user data, essentially giving third-parties access to the company website, the CIO had better be involved. When the site slows down or online customers start receiving sales-killing content warnings or security gaps widen, the CMO will be lost and confused in the Tower of techno-Babel.

What do CEOs and business leaders want exactly from their CMO? And how do they really perceive the input marketing can provide at present?To find out, we ask five of Australia’s leading business executives.

Qantas will make a decision shortly on a replacement for executive manager of brand and marketing, Tim McColl-Jones, after the leading marketer resigned last week.

Telstra has confirmed it has appointed an outside candidate, Joe Pollard, as its new group managing director of media and marketing, to directly succeed Mark Buckman.

Vodafone Australia has confirmed the appointment of Globe Telecom’s Loo Fun Chee as its new chief marketing officer.

Noted business strategist and former global head of marketing and strategy for Lend Lease, Mark Gell, has become the first chief operations officer at Australian short-term commercial space startup, Popup Brands.

Apple’s Phil Schiller has again topped Forbes’ list of the world’s 50 most influential CMOs for the third year in a row.

Fifty marketing professionals descended on Paspaley's Sydney store in Martin Place to celebrate the launch of ADMA's new CxO Club. The club's foundation partners are Qantas Loyalty, Forbes and Forrester. Supporting partners are Appelles Apothecary & Lab, Jawbone, Paspaley and Pommery Champagne.