Cmo Role

CMO50 2018 #13: Jonathan Kerr

One of the most important decisions Auto & General’s Jonathan Kerr has made in his 12 years with the group is to build an in-house department of marketing and digital experts.

CMO50 2018 #10: David McNeil

​There are not many marketers who can take a brand disaster and turn into around into a brand success, and then be willing to be open and talk about it frankly.

CMO50 2018 #26-50: Renee Davidson

To truly influence an organisation, you need to go wide in your understanding of the strategy, financials, operations and front line, Renee Davidson, general manager of marketing and digital at RACQ, says. This, in addition to the traditional areas of marketing, will help give marketers the breadth of understanding to drive meaningful change in an organisation.

CMO50 2018 #5: Nick Reynolds

Over the past 12 months, Lenovo has been on a mission to boost customer centricity, creating a discrete global CX entity of 150 people dedicated to looking at customer journeys and finding ways to improve them.

CMO50 2018 #26-50: Ingrid Purcell

ME Bank’s Ingrid Purcell is one of an increasing number of marketers whose roles have morphed into holistic customer experience responsibility. It’s a shift that’s seen her take on accountability for designing the entire customer journey, not just focusing on traditional marketing areas, over the past year.

CMO50 2018 #12: Sweta Mehra

Since taking up the CMO mantle at ANZ last July, Sweta Mehra has been striving to go well beyond commercialisation and focus on building capabilities that will future-proof the bank. These, she says, are rooted firmly in the financial services group’s purpose across three levels: Enterprise, divisions and marketing.

CMO50 2018 #11: Richard Oppy

​Carlton and United Breweries (CUB) has undergone a stunning transformation in challenging trading times, and marketing has been central to this achievement.

CMO50 2018 #25: Yves Calmette

Over the last two-and-a-half years, Yves Calmette has transformed World Wild Fund for Nature Australia’s marketing department into an internal content agency powerhouse. It’s a move aimed at supporting aggressive income growth targets. And it’s a strategy paying dividends.

CMO50 2018 #23: Alison Levins

Marketing at its best is an “alchemy of science and art”, Mars Wrigley Confectionery CMO, Alison Levins, believes.

CMO50 2018 Ones to watch: Chris Taylor

“Consumers are not rational and never will be,” National Heart Foundation’s Chris Taylor says. “Connect on an emotional level and you’re half-way there.”

CMO50 2018 #26-50: Jane Power

No matter how busy you get as a CMO, it’s vital you stay tuned into raw insights on your customers by spending time listening to calls, and getting on the front line, Bupa’s chief marketing and customer officer, Jane Power, advises.

CMO50 2018 #3: Susan Massasso

The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.

CMO50 2018 #7: Brent Smart

With so much pressure on marketers to perform and prove their worth, Brent Smart is unsurprised many pull the nearest and quickest levers to show impact. The problem is, those short wins aren’t going to build you a brand for the long term.

CMO50 2018 #26-50: Pamela Cass

Pamela Cass VP marketing Asia-Pacific and Japan for VMware believes it is absolutely vital to ensure marketing is a growth driver for your business, and that marketing and business goals are the same, and ultimately come back to the customer.

CMO50 2018 #8: Steve Brennen

“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

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Good tips to follow. Thank you!

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Thank you! That was useful to know.

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