Marketing agility and the CMO50

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CMO is delighted to bring you the first in our new 3-part video series exploring how CMO50 luminaries are achieving greater marketing agility.

Agility has become a central principle for modern marketing leaders as they adapt to the rapidly changing nature of marketing brought about through the digital and data revolution. From the ever-greater need for responsiveness to customer experiences and needs, to the dexterity required to optimise campaigns and engagement promptly and relevantly, agility is a cornerstone of the way teams operate, leaders lead, and marketing programs are orchestrated. 

In this special 3-part CMO50 video series, featuring representatives from the CMO50 alumni and our CMO50 sponsor, Adobe, we’re going to explore what steps marketing chiefs have been taking to lift their team agility, from cultural rethinking to technology investment. We’ll also look at how perceptions of agility have been transformed under the shadow of the ongoing global pandemic and in response to the curve balls it’s continuing to throw at Australian brands.

Our guest for episode 1 is RMIT University chief experience officer, Chaminda Ranasinghe.

Chaminda is an accomplished leader with 20 years of expertise in transforming organisations across the globe into innovative, market-leading digital organisations. As Chief Experience Officer (CXO), Chaminda leads Global Marketing, Digital & Experience, University Lifecycle and Student Recruitment for RMIT University.

His diverse experience includes having worked with iconic organisations such as ANZ, EnergyAustralia, Aviva and Ford Motor Company across the US,UK, Asia and Australia. His approach is underpinned by developing high performing teams and fostering a collaborative organisational culture focused on customer-centricity.  

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