With 11 years travelling the world for BP, five years at Pacific Brands and three years so far as CMO at the Sydney Opera House, Anna Reid is the first to admit she likes to make a meaningful difference to whatever brand she becomes custodian of.

It’s two years since the launch of Mercer’s Customer Transformation Strategy, a holistic, customer-led vision to re-invent the way superannuation is done, and McGowan describes the changes to date as “enormous”.

One of the key attributes Robert Ambler-Fraser is looking to foster across his marketing function is something he calls “connections”.

Vocus has experienced unprecedented growth over the past two years, rising from a $500 million market cap business to $5 billion thanks to its acquisitions of Amcom and M2.

GE’s head of strategy and growth for A/NZ and Papua New Guinea, Suzana Ristevski, takes her responsibility for fostering marketing talent very seriously.

Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.

Cotton On’s global head of marketing and ecommerce has switched apparel retailers, taking up a new customer experience-focused role at Country Road.

ThinkTV has nabbed Reckitt Benckiser’s format head of media to become its new head of marketing.

After years of witnessing CMO tenure rise, turnover is experiencing a backflip and averages are plummeting.

PepsiCo has appointed a new marketing director for Australia and New Zealand, filling a gap left by the departure of Jenni Dill earlier this year.

Technology is creating a dramatic shift in the way in which marketing teams work and communicate, as well as their role and influence over their organisation.

Financial services group, Perpetual, is promoting Kylie Smith to group executive of marketing from September, elevating her to the executive leadership team.

According to Guzman Y Gomez CMO, Anna Jones, marketers must strive to own two key areas of business strategy if they’re to truly succeed. The first is brand purpose and vision. And the second?

The age of digital disruption hasn’t just seen technology’s star rise in the marketing function; it’s also placed a firm emphasis on agility. And with consumer expectations only expected to increase, experts believe the future of work for marketers is one where things are even more dynamic and collaborative.

ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.

The Association for Data-driven Marketing and Advertising (ADMA) has partnered with Deakin University’s DeakinDigital division to launch new Professional Marketing Credentials for the marketing industry.

Marketing might be steadily gaining ground in the c-suite, but the relatively short lifespan of the CMO when they reach this position shows there’s plenty of volatility around the role globally and locally.

Product marketing and marketing operations skillsets are “criminally under hired” by organisations today, according to the CMO of ecommerce software company, SLI Systems.

Leading companies are identifying the digital talent gaps that must be filled in order to keep pace in today’s competitive digital landscape.

Organisations serious about remaining competitive and understanding the changing nature of consumer demands need to bring marketing to the boardroom, CEO of the Director Institute, Kylie Hammond, claims.

After more than 12 years as Deloitte Australian’s local CMO, David Redhill has been promoted to global marketing chief of its global consulting business.