ThinkTV brings on Reckitt Benckiser media leader as new head of marketing

TV research and insights group appoints first marketing chief, reporting directly to CEO, Kim Portrate

ThinkTV has nabbed Reckitt Benckiser’s format head of media to become its new head of marketing.

The TV research and insights company has appointed Rowena Newman as its first marketing leader, reporting director to chief executive, Kim Portrate. She is tasked with overseeing communications, campaigns, tools and training all aimed at helping the TV industry win over advertisers and marketers and takes up the role on 17 October.


The group was established in May and swiftly appointed Portrate, Helloworld’s former CMO, as its CEO.

Newman has more than 20 years’ experience in local and global strategic marketing positions, working across organisations in Australia, the UK, Europe and the US. The list includes Boots Healthcare, GlaxoSmithKline and Unilever.

For the last 10 years, she’s worked at Reckitt Benckiser and was most recently head of media.

“Rowena’s combination of commercial acumen, communication smarts,

knowledge of all media channels coupled with her relationship building skills and infectious enthusiasm made her the stand-out choice to be head of marketing for ThinkTV,” said Portrate.

“She is the perfect person to deliver ThinkTV’s mission to prove that multiplatform TV has unbeatable reach, scale and reliability. We are delighted to welcome Rowena to our new organisation and look forward to her contribution to growing and shaping our marketing strategy and output as part of ThinkTV’s research, marketing and platform development initiatives.”

Newman said she was looking forward to working with Portrate as well as assisting to further innovation around TV.

“I truly believe in the continued power of TV to deliver return on investment and to tell brand stories in an engaging and thought-provoking way,” she stated. “I’m excited about where TV can go with the backing of ThinkTV and the commercial TV networks.”

ThinkTV also recently it was commissioning a new $1m study to investigate and quantify the value and return on investment for television advertisers in Australia.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in