TV research and insights group appoints first marketing chief, reporting directly to CEO, Kim Portrate
ThinkTV has nabbed Reckitt Benckiser’s format head of media to become its new head of marketing.
The TV research and insights company has appointed Rowena Newman as its first marketing leader, reporting director to chief executive, Kim Portrate. She is tasked with overseeing communications, campaigns, tools and training all aimed at helping the TV industry win over advertisers and marketers and takes up the role on 17 October.
The group was established in May and swiftly appointed Portrate, Helloworld’s former CMO, as its CEO.
Newman has more than 20 years’ experience in local and global strategic marketing positions, working across organisations in Australia, the UK, Europe and the US. The list includes Boots Healthcare, GlaxoSmithKline and Unilever.
For the last 10 years, she’s worked at Reckitt Benckiser and was most recently head of media.
“Rowena’s combination of commercial acumen, communication smarts,
knowledge of all media channels coupled with her relationship building skills and infectious enthusiasm made her the stand-out choice to be head of marketing for ThinkTV,” said Portrate.
“She is the perfect person to deliver ThinkTV’s mission to prove that multiplatform TV has unbeatable reach, scale and reliability. We are delighted to welcome Rowena to our new organisation and look forward to her contribution to growing and shaping our marketing strategy and output as part of ThinkTV’s research, marketing and platform development initiatives.”
Newman said she was looking forward to working with Portrate as well as assisting to further innovation around TV.
“I truly believe in the continued power of TV to deliver return on investment and to tell brand stories in an engaging and thought-provoking way,” she stated. “I’m excited about where TV can go with the backing of ThinkTV and the commercial TV networks.”
ThinkTV also recently it was commissioning a new $1m study to investigate and quantify the value and return on investment for television advertisers in Australia.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage