TV research and insights group appoints first marketing chief, reporting directly to CEO, Kim Portrate
ThinkTV has nabbed Reckitt Benckiser’s format head of media to become its new head of marketing.
The TV research and insights company has appointed Rowena Newman as its first marketing leader, reporting director to chief executive, Kim Portrate. She is tasked with overseeing communications, campaigns, tools and training all aimed at helping the TV industry win over advertisers and marketers and takes up the role on 17 October.
The group was established in May and swiftly appointed Portrate, Helloworld’s former CMO, as its CEO.
Newman has more than 20 years’ experience in local and global strategic marketing positions, working across organisations in Australia, the UK, Europe and the US. The list includes Boots Healthcare, GlaxoSmithKline and Unilever.
For the last 10 years, she’s worked at Reckitt Benckiser and was most recently head of media.
“Rowena’s combination of commercial acumen, communication smarts,
knowledge of all media channels coupled with her relationship building skills and infectious enthusiasm made her the stand-out choice to be head of marketing for ThinkTV,” said Portrate.
“She is the perfect person to deliver ThinkTV’s mission to prove that multiplatform TV has unbeatable reach, scale and reliability. We are delighted to welcome Rowena to our new organisation and look forward to her contribution to growing and shaping our marketing strategy and output as part of ThinkTV’s research, marketing and platform development initiatives.”
Newman said she was looking forward to working with Portrate as well as assisting to further innovation around TV.
“I truly believe in the continued power of TV to deliver return on investment and to tell brand stories in an engaging and thought-provoking way,” she stated. “I’m excited about where TV can go with the backing of ThinkTV and the commercial TV networks.”
ThinkTV also recently it was commissioning a new $1m study to investigate and quantify the value and return on investment for television advertisers in Australia.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day
Great post!
deen8
What felix Mobile is doing to keep customer support cost-effective