Executive marketing role is one of two new appointments made to the c-level team
ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.
Catherine Bolch joins as Spirit's first CMO after spending the past 11 years at Origin Energy. During her time with the energy utility group, she worked across retail marketing, communication and brand strategy, managing marketing and campaign budgets of up to $10 million and teams of 50 people.
Bolch boasts strategic culture, diversity and employee engagement skills and was head of diversity and engagement prior to leaving Origin Energy at the end of 2015. Her resume also includes marketing and customer relation positions with Primus Telecom and ANZ.
Spirit Telecom has also appointed Matthew Hobbs as its new COO. He replaces former COO, Russell Mitchell, who helped the telco transition back to a public listing in June, and is now taking up the new post of general manager of market development, focused on creating a new revenue segment.
Hobbs has more than 20 years’ experience in ICT including a stint as CIO at M2, a role he rose to after he selling his own business to the telecommunications group, Wholesale Communications Group, in 2007. Among his achievements was leading a national team of more than 120 staff and playing a major role in M2’s acquisition of 10 companies, growing its revenues from $34 million to over $500m in a four-year period.
Hobbs was most recently national sales and operations manager for speciality telco business, Alltel, a positioned he held for three years.
“Catherine and Matthew bring a wealth of experience to Spirit, not only in their respective roles, but also in understanding the growth requirements commensurate with Spirit’s ambitions,” said Spirit’s managing director, Geoff Neate.
Spirit Telecom relisted on the ASX after successfully raising $2.62 million through a new shares scheme in June this year.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness