Perpetual promotes GM of marketing to executive leadership ranks

Financial services group chief says promotion is a reflection of the importance of brand and digital to its growth and future

Financial services group, Perpetual, is promoting Kylie Smith to group executive of marketing from September, elevating her to the executive leadership team.

Smith joined Perpetual in December 2013 as GM of marketing and communications. In a letter to staff, group MD and CEO, Geoff Lloyd, said the promotion was a reflection of the importance of marketing and her contribution to strategic growth as well as Smith’s contribution to date.

Kylie Smith
Kylie Smith


“Today’s announcement recognises the role of marketing, brand and the digital client experience as key enablers of our lead and grow strategy,” he stated. “Elevating this role in our executive leadership team signals the importance of our investment in strategic marketing as part of our client-centred strategy.”

Notably, Smith will oversee the continued development of the digital client experience across all segments at Perpetual. In his statement, Lloyd noted the group’s new-look website, the introduction of an integrated marketing and communications approach, and the positive impact brand advertising has had on key target segments as examples of Smith’s successes to date.

“We have delivered a well-received uplift over the past year and know there is further opportunity for our clients and our business from continued focus and investment in this area,” he said.

“Ultimately, these investments are about driving growth in clients and revenue, while building on Perpetual’s exception brand for the long term.”

Prior to joining Perpetual, Smith was group head of internal communications at Westpac for just shy of two years. She also covered corporate affairs, communications strategy for channel and was head of marketing and communications at Westpac subsidiary, BT.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in