Perpetual promotes GM of marketing to executive leadership ranks

Financial services group chief says promotion is a reflection of the importance of brand and digital to its growth and future

Financial services group, Perpetual, is promoting Kylie Smith to group executive of marketing from September, elevating her to the executive leadership team.

Smith joined Perpetual in December 2013 as GM of marketing and communications. In a letter to staff, group MD and CEO, Geoff Lloyd, said the promotion was a reflection of the importance of marketing and her contribution to strategic growth as well as Smith’s contribution to date.

Kylie Smith
Kylie Smith


“Today’s announcement recognises the role of marketing, brand and the digital client experience as key enablers of our lead and grow strategy,” he stated. “Elevating this role in our executive leadership team signals the importance of our investment in strategic marketing as part of our client-centred strategy.”

Notably, Smith will oversee the continued development of the digital client experience across all segments at Perpetual. In his statement, Lloyd noted the group’s new-look website, the introduction of an integrated marketing and communications approach, and the positive impact brand advertising has had on key target segments as examples of Smith’s successes to date.

“We have delivered a well-received uplift over the past year and know there is further opportunity for our clients and our business from continued focus and investment in this area,” he said.

“Ultimately, these investments are about driving growth in clients and revenue, while building on Perpetual’s exception brand for the long term.”

Prior to joining Perpetual, Smith was group head of internal communications at Westpac for just shy of two years. She also covered corporate affairs, communications strategy for channel and was head of marketing and communications at Westpac subsidiary, BT.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

The Future Of Social Is Joyful, Pass It On

2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

Managing director, Pulse

Sign in