Perpetual promotes GM of marketing to executive leadership ranks

Financial services group chief says promotion is a reflection of the importance of brand and digital to its growth and future

Financial services group, Perpetual, is promoting Kylie Smith to group executive of marketing from September, elevating her to the executive leadership team.

Smith joined Perpetual in December 2013 as GM of marketing and communications. In a letter to staff, group MD and CEO, Geoff Lloyd, said the promotion was a reflection of the importance of marketing and her contribution to strategic growth as well as Smith’s contribution to date.

Kylie Smith
Kylie Smith


“Today’s announcement recognises the role of marketing, brand and the digital client experience as key enablers of our lead and grow strategy,” he stated. “Elevating this role in our executive leadership team signals the importance of our investment in strategic marketing as part of our client-centred strategy.”

Notably, Smith will oversee the continued development of the digital client experience across all segments at Perpetual. In his statement, Lloyd noted the group’s new-look website, the introduction of an integrated marketing and communications approach, and the positive impact brand advertising has had on key target segments as examples of Smith’s successes to date.

“We have delivered a well-received uplift over the past year and know there is further opportunity for our clients and our business from continued focus and investment in this area,” he said.

“Ultimately, these investments are about driving growth in clients and revenue, while building on Perpetual’s exception brand for the long term.”

Prior to joining Perpetual, Smith was group head of internal communications at Westpac for just shy of two years. She also covered corporate affairs, communications strategy for channel and was head of marketing and communications at Westpac subsidiary, BT.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in