Perpetual promotes GM of marketing to executive leadership ranks

Financial services group chief says promotion is a reflection of the importance of brand and digital to its growth and future

Financial services group, Perpetual, is promoting Kylie Smith to group executive of marketing from September, elevating her to the executive leadership team.

Smith joined Perpetual in December 2013 as GM of marketing and communications. In a letter to staff, group MD and CEO, Geoff Lloyd, said the promotion was a reflection of the importance of marketing and her contribution to strategic growth as well as Smith’s contribution to date.

Kylie Smith
Kylie Smith


“Today’s announcement recognises the role of marketing, brand and the digital client experience as key enablers of our lead and grow strategy,” he stated. “Elevating this role in our executive leadership team signals the importance of our investment in strategic marketing as part of our client-centred strategy.”

Notably, Smith will oversee the continued development of the digital client experience across all segments at Perpetual. In his statement, Lloyd noted the group’s new-look website, the introduction of an integrated marketing and communications approach, and the positive impact brand advertising has had on key target segments as examples of Smith’s successes to date.

“We have delivered a well-received uplift over the past year and know there is further opportunity for our clients and our business from continued focus and investment in this area,” he said.

“Ultimately, these investments are about driving growth in clients and revenue, while building on Perpetual’s exception brand for the long term.”

Prior to joining Perpetual, Smith was group head of internal communications at Westpac for just shy of two years. She also covered corporate affairs, communications strategy for channel and was head of marketing and communications at Westpac subsidiary, BT.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in