Pepsi A/NZ gets new marketing director

Marketing director is one of two executive-level appointments announced by the beverages brand this week

Tami Cunningham and Danny Celoni
Tami Cunningham and Danny Celoni

PepsiCo has appointed a new marketing director for Australia and New Zealand, filling a gap left by the departure of Jenni Dill earlier this year.

Tami Cunningham was most recently pacific marketing director at The Wrigley Company, part of the Mars group, for three years. During this time, she was responsible for brand, customer and communications strategy across the gum, mints and confectionery product portfolios. She has also previously worked for Lion across the beers, spirits and wine businesses.

Cunningham replaces Jenni Dill, who left the beverage manufacturer earlier this year to take up the CMO’s spot at McDonalds Australia. This had been vacated by Mark Lollback upon his appointment to CEO of GroupM Australia.

Cunningham takes up the post from 12 September and will be responsible for leading the innovation agenda within PepsiCo A/NZ, and building and strengthening the brand portfolio as marketing leader across the group.

As well as Cunningham, Pepsico has also appointed Danny Celoni as commercial director for Australia. He joins PepsiCo from consulting firm, Real World Marketing, where he was MD of the commercial division working with major FMCG suppliers on commercial strategy, capability and joint business planning. He joins on 7 November.

Both Cunningham and Celoni will also sit on the group’s executive leadership team.

“We are delighted to welcome both Tami and Danny to the executive team, who each bring with them a wealth of experience,” said PepsiCo A/NZ CEO, Robbert Rietbroek.

“Both have strong track records with FMCG brands. With Tami’s expertise in brand and innovation, and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so easy task to understand ROI qu...

Kiara Matthews

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in