McDonalds CMO joins GroupM as CEO

Mark Lollback replaces John Steedman, who left GroupM in June

Mark Lollback
Mark Lollback

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

Lollback has been with McDonalds since January 2012, and has built up a 20-year career in marketing and advertising. On his resume are stints with Unilever, PepsiCo and ANZ Bank.

In the new role, Lollback will work closely with CEOs and leadership teams across all of GroupM’s businesses. He takes up the post in the new year and takes the reins from John Steedman, who stepped down in June.

“It’s a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry,” said Lollback in a statement. “We have seen enormous change over the past five years, and the next five will be incomparable.

“GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”

GroupM’s CEO for Asia-Pacific and China, Mark Patterson, highlighted Lollback’s experience and reputation for transformation as key reasons for his appointment.

“Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well,” he said.

“We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team.”

Patterson also flagged “ambitious” plans for the GroupM business next year encompasses new businesses, partnerships, products, services and initiatives.

In a statement, a McDonalds spokesperson said the company will confirm a replacement early in the new year.

“Mark has been a valuable member of our senior leadership team and we wish him all the best with his new role," the spokesperson said.

In a recent interview with CMO, Lollback said he wasn't someone who backed away from a professional challenge or the need to change. In the past two years, he's spearheaded McDonald's efforts to turn its go-to-market strategy around and build sustainable business growth through an overhaul of its customer value proposition.

“Every job I’ve had has been going into a problem,” Lollback said to CMO at the time. “I love change and solving big corporate problems or businesses that are flat-lining; it’s just my mindset. I also consider myself a bit of a maverick.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in