Digital Marketing
It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.
Social Media
Amazon has ranked number one in a list of the top 50 global brands with the most social influence and engagement.
The mission of Google's DeepMind Technologies startup is to "solve intelligence." Now, researchers there have developed an artificial intelligence system that can mimic some of the brain's memory skills and even program like a human.
I'm predicting that Google will end Gmail within the next five years. The company hasn't announced such a move -- nor would it.
It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.
Apple's got a smartwatch. A number of Google's Android hardware partners have smartwatches too. Now Microsoft wants a piece of the action, if a new report is any indication.
Apple and Google have again topped the list of the world’s best global brands with brand values exceeding US$100 billion for the first time.
Social Media
Teenage users have been drifting away from Facebook for the last few years, but now it seems they're in a mad rush to get off the world's largest social network.
Social Media
Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.
Digital Marketing
Google has acquired Polar, a company that specializes in online polls that allows its customers to get "instant opinions on anything."
Digital Marketing
This week, Apple introduced its mobile payment system -- known simply as Apple Pay. On the face of it, Apple Pay doesn't seem all that different than other mobile and contactless payment systems that are based around NFC. However, Apple has brought some significant things to the mobile payments industry that haven't been present in a fully integrated way
Digital Marketing
Apple has struck deals with Visa, Mastercard and American Express as part of plans to enable smartphone payments through the launch of a mobile wallet, according to reports.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Digital Marketing
Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.
Digital Marketing
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
After years of cajoling their users into sharing every thought, emotion and selfie, online firms are seeing that providing more private online spaces might also be profitable.
Social Media
Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI) strives to find out.
Google's core advertising business helped to propel a 22 percent increase in sales during the second quarter, even while the cost of its ads dropped.
Google has big hopes for its Glass head-mounted computer, chief among them a desire to make the unit smaller and more comfortable to wear.
Instead of updating products every six weeks, as Google promised at the I/O developer conference, the company might want to slow down and make sure its products and services actually represent what its customers want.
In Google's vision of the future, tablets will provide a 3D view of the world and smartphones will have uses that haven't been thought of yet.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
