Google acquires online survey specialist Polar

The Polar team will be joining the Google+ team

Google has acquired Polar, a company that specializes in online polls that allows its customers to get "instant opinions on anything."

The deal was announced on Polar's website and Dave Bresbis, vice president of engineering for Google+, welcomed the addition of Polar's staff to his team in a Google+ post.

Terms of the deal were not disclosed.

Polar has been used by various companies to gather audience opinion on a wide variety of topics. Polar customers have used the website to ask whether they think WhatsApp is worth $16 billion, if they would rather buy a new Apple Mac Pro or a PC-based equivalent or if Apple made a smart move to release a public beta of OS X Yosemite.

Polar's polls can be are meant to increase engagement with audiences on sites and apps. "We're a mobile-first mix of photo slideshows and lightweight participation -- perfect for today's world of instant interactions," it said on its site.

Polar's publisher tools will be available to existing customers until the end of 2014. Customers can also download and save an archive of existing polls and data, it added.

Polar's founder Luke Wrobleski will also join the Google+ team. He wrote three books on mobile and web usability, interaction, and visual design including Mobile First, a book that makes the case for why websites and applications should increasingly be designed for mobile devices first .

Wrobleski was also a co-founder of Bagcheck, an online service where people could create lists of items that interest them and share them with others. That company was acquired by Twitter in 2011.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in