Forbes says that Microsoft will introduce its own smartwatch "within weeks."
Apple's got a smartwatch. A number of Google's Android hardware partners have smartwatches too. Now Microsoft wants a piece of the action, if a new report is any indication.
According to Forbes, Microsoft plans to release a smartwatch of its own "within weeks." Forbes goes on to say that the smartwatch "will passively track a wearer's heart rate and work across different mobile platforms," and that it would be able to go two days between charges. That would be an improvement over many current smartwatches, which often need to be charged nightly.
The story behind the story: A smartwatch that works with multiple mobile platforms would fit in with Microsoft's new focus under CEO Satya Nadella. Throughout his tenure, Nadella has put less emphasis on Windows (even though it is still a very important product line for the company), and more on providing productivity tools for users of all platforms.
Also, Windows Phone makes up a small fraction of the smartphone universe, so opening up to other smartphone platforms makes good business sense, too.
Not Microsoft's first shot at a watch
If Microsoft is indeed working on a smartwatch, it would represent the company's second try at the concept. In 2004, Microsoft teamed up with watchmakers like Fossil and Swatch to produce smartwatches that used the company's SPOT technology.
These watches served up information like weather forecasts, news headlines, sports scores, and more from Microsoft's MSN Direct service, which fed information to the SPOT watches over an FM radio signal.
The SPOT watches never really caught on, though, and were dead by 2008. You could probably make the case that Microsoft was too far ahead of its time before, but only time will tell whether the second time will be the charm.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players