Report: Microsoft is about to jump into the smartwatch fray

Forbes says that Microsoft will introduce its own smartwatch "within weeks."

Apple's got a smartwatch. A number of Google's Android hardware partners have smartwatches too. Now Microsoft wants a piece of the action, if a new report is any indication.

According to Forbes, Microsoft plans to release a smartwatch of its own "within weeks." Forbes goes on to say that the smartwatch "will passively track a wearer's heart rate and work across different mobile platforms," and that it would be able to go two days between charges. That would be an improvement over many current smartwatches, which often need to be charged nightly.

The story behind the story: A smartwatch that works with multiple mobile platforms would fit in with Microsoft's new focus under CEO Satya Nadella. Throughout his tenure, Nadella has put less emphasis on Windows (even though it is still a very important product line for the company), and more on providing productivity tools for users of all platforms.

Also, Windows Phone makes up a small fraction of the smartphone universe, so opening up to other smartphone platforms makes good business sense, too.

Not Microsoft's first shot at a watch

If Microsoft is indeed working on a smartwatch, it would represent the company's second try at the concept. In 2004, Microsoft teamed up with watchmakers like Fossil and Swatch to produce smartwatches that used the company's SPOT technology.

These watches served up information like weather forecasts, news headlines, sports scores, and more from Microsoft's MSN Direct service, which fed information to the SPOT watches over an FM radio signal.

The SPOT watches never really caught on, though, and were dead by 2008. You could probably make the case that Microsoft was too far ahead of its time before, but only time will tell whether the second time will be the charm.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in