Apple partners with Mastercard and Visa on mobile wallet

Will launch smartphone payments service next week, according to reports

Apple has struck deals with Visa, Mastercard and American Express as part of plans to launch of a mobile wallet that will enable payments via smartphone devices, according to reports.

The Cupertino firm is expected to announce partnerships with a range of payment providers, banks and retailers when the iPhone 6 is launched next week, according to Bloomberg sources, in a move that will see it go up against the likes of Google Wallet and PayPal.

The report comes as speculation builds over Apple's backing of smartphone payments. Last week it was claimed that Apple has agreed a deal with Ducth semiconductor firm NXP to supply near field communication (NFC) chips that will enable users of the next iPhone to purchase goods and services by tapping the devices against an NFC-enabled terminal.

Apple CEO Tim Cook said earlier this year that mobile payments could be the next "big thing" for the company, with the firm making internal and external staff moves to enhance its payments capabilties.

Despite a number of smartphone vendors including NFC chips in their handsets, such as Apple's main rival Samsung, the market for mobile payments is yet to take off in a significant way.

Apple, which is preparing to launch the latest version of its phone in September, is considered to be in a good position to drive adoption of mobile payments, and already holds card details for 800 million customer details through iTunes and the App Store.

In the UK there have been recent moves to drive adoption of NFC smartphone payments, using the 300,000 terminals currently available in retail stores for transactions via contactless credit and debit cards. Weve, a joint venture between three of the UK's largest mobile operators, Vodafone, EE and O2, hopes to popularise mobile payments when it launches fully next year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in