Amazon the brand with the most social Klout

Microsoft and MTV grab second and third place in inaugural 'Klout 50' rankings

Amazon has ranked number one in a list of the top 50 global brands with the most social influence and engagement.

The American e-commerce and Web services giant landed the top spot in Lithium Technologies’ inaugural Klout 50 rankings with a score of 98.86.

Microsoft and MTV snared second and third place in the rankings with scores of 98.85 and 98.32, respectively. Google and Facebook took third and fourth place with scores of 98.04 and 97.94.

Intel, Nintendo, McDonalds, eBay and Ford rounded out the top 10 in a list heavily dominated by technology (30 per cent of the total) and retail (16 per cent) organisations. These brands are the most active on social media platforms and their audiences consistently share and interact with their digital content.

The Klout 50 is based on the Interbrand 2014 Best Global Brands report and corresponding Klout scores.

These scores are compiled using proprietary algorithms, determined by more than 400 signals from eight social networks including Facebook, Twitter, and Google+ as well as real-world data from Bing search and Wikipedia.

Lithium acquired Klout, which taps into big data and assigns scores to influencers online, in March. Focus on people, not social, says Klout CEO

“The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them,” said Katy Keim, CMO of Lithium.

“However, this is also a wakeup call for the brands that are not on the list to understand that without social, they lose.

Imogen Riley, director of marketing, APAC, at Lithium, said the global analysis said it’s not just about having the biggest Facebook community or the most active Twitter handle.

“The brands that made it to the top do a number of things very well – they create relevant content that authentically resonates with their audience, have multi-faceted, multi-platform digital strategies, and acknowledge and reward community feedback,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Sign in