Intel

Digital Marketing

Driven to distraction: The rise of the self-driving car experience

Driverless cars will very likely save lives and reduce congestion. But for those of us enslaved to the daily commute, they might also mean the emancipation of countless minutes and hours spent stuck behind the wheel. So what will we do with our regained time, now that we are no longer distracted with the task of actually driving?

Digital Marketing

Consumers love Samsung, but don't trust Apple or Facebook

Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.

Social Media

Mobile marketing is about content, not advertising

Brands looking to utilise mobile in their marketing and engagement mix must deliver content in a timely way that reflects the consumer’s interests and choices, rather than their own corporate objectives and needs.

Leadership

How Social Analytics Can Improve Enterprise IT Efficiency

VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

Intel bringing vision, 3D to laptop and tablet cameras

From mundane 2D devices, integrated cameras in laptops and tablets in the future will change into powerful 3D tools that can sense movement, track emotion, and even monitor reading habits of children, according to Intel.

Leadership

From CMO to CEO: Intel Australia's Kate Burleigh

If you want to make your way to the top in business, it pays to play to your strengths. That has certainly been the plan for Intel’s MD and former marketer, Kate Burleigh, although the starting point for her journey up the executive ladder was an unusual one.

Intel gestures toward the future with Omek buy

Put your hands in the air - Intel has made another major push into the world of touch-free computing. The chipmaker has confirmed that it bought Israel-based Omek Interactive, a gesture-recognition firm. Omek (which means 'depth' in Hebrew) offers gesture-recognition products for computer and software makers that can track full-body movements as well as finer detail hand and finger gestures.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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