Intel wants to reinvent retail shopping with hundreds of interactive displays

If you can't figure out what to purchase at the grocery store of the future, it won't be because Intel didn't try to help.

There's a reason why we all whip out smartphones in brick-and-mortar retail stores: Because we don't want to direct product-related questions to store clerks, who are usually either unbearably chirpy or sullen like moody teenagers.

But what if an intelligent display on a retail shelf could give you vital product information even before you asked? That's the schtick of an early, early system concept called Shelf-Edge Technology, which Intel showed off Tuesday at its Research@Intel event in San Francisco.

Here's how it works: Inside a smartphone app, you define all your personal shopping preferences--for example, what kind of car you own, what kind of food you like, and even what kind of food will provoke an allergic reaction. Next time your enter a store, your phone will make a Bluetooth connection to smart displays located underneath products on store shelves.

Walk by a row of candy bars, and the displays might flash with warnings under the treats that contain peanuts--because, you know, you told your smartphone that peanuts can kill you. Or if your smartphone knows what kind of car you drive, the displays might only light up under compatible parts.

Don't expect Shelf-Edge Technology to land inside Walmart or Target anytime soon. Intel said the technology is neither a beta nor an alpha nor even a prototype. It's just a technology demo--a flight of Intel fancy. Before it could ever be deployed, someone would have to resolve basic privacy issues (do you really want lookey-loos knowing your Rx requirements?), as well as expensive hardware and service costs.

Because no one would ever vandalise one of these displays in a fit of consumer rage, right?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...

Akansh M

Foxtel debuts in-app messaging chat to improve customer service

Read more

Thanks for the post

Ashirwad Towers

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...

Bhooshan Shetty

Predicting the Future: Marketing science or marketing myth?

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

Gartner survey: CMO spending hit by COVID-19

Read more

Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...

Bhooshan Shetty

Marketing 2030 and the rise of the machines

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in