Intel wants to reinvent retail shopping with hundreds of interactive displays

If you can't figure out what to purchase at the grocery store of the future, it won't be because Intel didn't try to help.

There's a reason why we all whip out smartphones in brick-and-mortar retail stores: Because we don't want to direct product-related questions to store clerks, who are usually either unbearably chirpy or sullen like moody teenagers.

But what if an intelligent display on a retail shelf could give you vital product information even before you asked? That's the schtick of an early, early system concept called Shelf-Edge Technology, which Intel showed off Tuesday at its Research@Intel event in San Francisco.

Here's how it works: Inside a smartphone app, you define all your personal shopping preferences--for example, what kind of car you own, what kind of food you like, and even what kind of food will provoke an allergic reaction. Next time your enter a store, your phone will make a Bluetooth connection to smart displays located underneath products on store shelves.

Walk by a row of candy bars, and the displays might flash with warnings under the treats that contain peanuts--because, you know, you told your smartphone that peanuts can kill you. Or if your smartphone knows what kind of car you drive, the displays might only light up under compatible parts.

Don't expect Shelf-Edge Technology to land inside Walmart or Target anytime soon. Intel said the technology is neither a beta nor an alpha nor even a prototype. It's just a technology demo--a flight of Intel fancy. Before it could ever be deployed, someone would have to resolve basic privacy issues (do you really want lookey-loos knowing your Rx requirements?), as well as expensive hardware and service costs.

Because no one would ever vandalise one of these displays in a fit of consumer rage, right?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in