Intel wants to reinvent retail shopping with hundreds of interactive displays

If you can't figure out what to purchase at the grocery store of the future, it won't be because Intel didn't try to help.

There's a reason why we all whip out smartphones in brick-and-mortar retail stores: Because we don't want to direct product-related questions to store clerks, who are usually either unbearably chirpy or sullen like moody teenagers.

But what if an intelligent display on a retail shelf could give you vital product information even before you asked? That's the schtick of an early, early system concept called Shelf-Edge Technology, which Intel showed off Tuesday at its Research@Intel event in San Francisco.

Here's how it works: Inside a smartphone app, you define all your personal shopping preferences--for example, what kind of car you own, what kind of food you like, and even what kind of food will provoke an allergic reaction. Next time your enter a store, your phone will make a Bluetooth connection to smart displays located underneath products on store shelves.

Walk by a row of candy bars, and the displays might flash with warnings under the treats that contain peanuts--because, you know, you told your smartphone that peanuts can kill you. Or if your smartphone knows what kind of car you drive, the displays might only light up under compatible parts.

Don't expect Shelf-Edge Technology to land inside Walmart or Target anytime soon. Intel said the technology is neither a beta nor an alpha nor even a prototype. It's just a technology demo--a flight of Intel fancy. Before it could ever be deployed, someone would have to resolve basic privacy issues (do you really want lookey-loos knowing your Rx requirements?), as well as expensive hardware and service costs.

Because no one would ever vandalise one of these displays in a fit of consumer rage, right?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in