Digital Marketing News, Features, and Interviews

Qantas’ Red Planet customer and marketing analytics business is expected to turn a profit in its first year and has already helped Australian book retailer, Dymocks, improve its marketing campaign efforts, the airline has revealed.

Less than 10 per cent of businesses globally have managed to build an intelligent enterprise capitalising on new technology and service capabilities, according to PricewaterhouseCoopers' senior manager of digital intelligence, Tim Lovitt.

Understanding and targeting segmented audiences, rather than digital contexts, has led Australia’s Carsales.com.au to invest in a programmatic audience targeting offering from Krux and Audience360.

Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.

The appetite for big data projects within marketing functions has been revealed through internal customer polling at the Hadoop specialist technology developer, MapR.

Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.

A suspected malicious advertising attack turned out to be a much deeper compromise of an online advertising company, according to Trend Micro.

Optus is increasingly combining data on customer behaviour, location, usage and interactions with traditional and digital information to give its product roadmap and marketing programs a shake-up, according to its insights chief.

In rapid-fire speech and hands waving erratically, Rachel Weiss, vice president of digital innovation, content and new ventures at L'Oreal, says nothing is more personal than what you put on your body, such as makeup. She talked up awesome new digital services, such as a virtual beauty advisor, that really tap into human emotions.

Customers are less interested in hearing you talk, than in you talking to them, according to Vodafone marketing and communications general manager, Nilanjan Sarkar.

With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.

The global B2B ecommerce market is worth more than twice that of B2C. So why is it that the latter is getting all the attention?

Google now gets more search queries from mobile devices than it does from PCs.

In Las Vegas, if you're not new and fresh, you're old and boring. Casinos thrive on youthful energy and young executives flush with cash. Nightclubs buzz into the wee hours, chock full of hard-partying millennials, not stodgy Gen-Xers in desperate need of their beauty sleep.

ASX-listed clothing retailer, Billabong, is rolling out NetSuite’s cloud-based financial, ERP and commerce platforms globally in a bid to deliver a real-time, omni-channel retail offering to customers.

Consumers are not just the curators and critics of a brand’s content, they must also be part of the creative process, AOL’s digital prophet, David Shing (also known as ‘Shingy’) claims.

Australian marketers are still largely approaching digital in terms of campaigns and short-term acquisition and aren’t developing the right skills and business metrics required to drive true digital transformation.

Building a clear action plan around customer analytics, along with cross-function collaboration, have been vital in making Telstra’s customer engagement efforts a success, according to its director of research, insights and analytics, Liz Moore.

Domain has integrated its customer app with Google’s new Now Cards offering to help property hunters access real-time market information and stay organised during their property hunt.

With the online fashion space saturated with content, the pressure is on retailers to find innovative ways to engage effectively with consumers. One e-commerce site, Stylematch, has adopted a ground-breaking way to leverage content aggregation, curation as well as customer engagement.

An innovation day at Suncorp Bank aimed at bringing business and IT colleagues together in the name of the customer has triggered the launch of a new bill splitting service.