Digital Marketing News, Features, and Interviews

Digital Marketing

How Telstra united TV and digital analytics

The ability to track TV viewing in line with digital and mobile analytics for a complete customer picture is becoming a reality at Telstra thanks to pioneering technology and business strategy.

Leadership

The CMO's Zero Moment of Truth

Technology has disrupted all walks of life and business. How can then the business of marketing remain untouched by the waves of disruptive technologies?

Leadership

Andy Lark: Technology is the core brand differentiator

Whether your brand is virtual or physical, technology is the core differentiator and those with the best digital platforms will win the battle for customers’ minds and hearts, Commonwealth Bank’s outgoing CMO, Andy Lark, claims.

Digital Marketing

Apple's TV ad-skipping proposition: If you can't beat 'em, pay 'em

TV ads: They're loud, they're intrusive, and, in this age of on-demand streaming from Netflix and its competitors, they're increasingly anachronistic. And yet, the television industry has been sticking to its guns with a vehemence that would make Charlton Heston proud.

Digital Marketing

How Big Data can help retailers optimise mobile

Delivering a dynamic and engaging mobile experience is becoming essential to retailers, and big data marketing applications company BloomReach believes that its new big data application is the key.

Leadership

Living on the data analytics edge: SEEK

There are some organisations that pay lip service to data analysis, and there are others that live by it. Australia and New Zealand employment site SEEK, is definitely the latter.

Digital Marketing

Aussie shoppers want real-time help online

The majority of Australian online shoppers welcome real-time help during their purchase process and more than half are in favour of live chat, a new survey claims.

Digital Marketing

NFC and QR drive consumer engagement for Google billboard

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.

Leadership

Big Data jumps to the cloud

Big Data-as-a-Service offers quick, inexpensive, targeted analytics. The information is coming in fast, at high volumes, in a variety of formats. It's too much for human beings to handle – it's a job for big data analytics.

Leadership

Why CMOs need to subscribe to a new marketing economy

The economic shift from transaction-based purchasing to subscription models has huge implications on how marketers interact with their customers, as well as perform their role as business leaders, Zuora’s CMO claims.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

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It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

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Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

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I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

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The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

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