Business/IT collaboration sees Suncorp launch bill splitting service

New bill splitting feature stemmed from annual innovation day aimed at improving customer services by tapping into cross-function teams

An innovation day at Suncorp Bank aimed at bringing business and IT colleagues together in the name of the customer has triggered the launch of a new bill splitting service.

The financial services company said BillSplitter allows customers to split and track bills, and was created in just six weeks. The service allows customers to send virtual ‘IOUs’ to contacts within their phone, automatically record incoming payments, send reminder texts to prompt outstanding payees, and deposit money directly in the customer’s Suncorp Bank account.

The feature is accessible via Suncorp’s mobile banking app, which was firstly launched in December 2013.

Suncorp Bank digital banking manager, Simon Clarke, said the idea for BillSplitter came from a recent innovation day, which invited IT as well as business employees with the opportunity to develop solutions to customer problems in a 24-hour period.

Once the idea for BillSplitter had been presented, a team of business and IT analysts and designed then worked on building a customer-ready product.

A minimum viable version was delivered in six weeks. In advance of launch, the team ran a four-week beta trial with nearly 600 customers using BillSplitter. Clarke said the average bill was $215, while the number of people included in the bill split was 2.18. Common bills being split were lunch, dinner, electricity, movies and rates.

“Feedback loops were created in the beta to enable feedback from customers to be sent and triaged directly by the Suncorp Bank digital team to improve and refine the final version,” Clarke explained.

Bill splitting is just one idea that has stemmed from an innovation day, he continued. Suncorp is currently running innovation days annually, and anyone from across the organisation can participate. The next is expected in late May.

“The bank is committed to digital innovation,” Clarke said. “Innovation days allow our teams to push the boundaries and explore their creativity to develop customer-focused technology solutions.

Read more: CIOs and CMOs must partner on 'insight teams'

“There are no strict rules or expectations of innovation days, anything could happen. It’s a chance for everybody to share ideas and concepts that add real value to Suncorp customers.”

Related: How innovation labs are helping organisations think like startups

Clarke noted the rapid rise in customers using mobile services, pointing out digital banking activity via mobile has increased by 62 per cent since the launch of Suncorp’s Mobile Banking App 18 months ago.

A recent Suncorp report also found Australians aged between 18 and 64 years of age had collectively spent $20 billion on technology and communication devices in the last year, using personal devices for an average of 5.8 hours per day.

“These figures reinforce the need for digital innovation and through the creation of features like the BillSplitter, we are supporting our customers to remain financially fit in a digitally connected world,” Clarke added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in