Property hunters get real-time context with Domain app and Google Now integration

Domain launches app to enable customers to gain real-time property updates

Domain has integrated its customer app with Google’s new Now Cards offering to help property hunters access real-time market information and stay organised during their property hunt.

According to Domain, ‘Now cards’ will save customers the hassle of flipping between apps, Web pages and emails and allows them to get information about new listings, before they have to ask, based on their Domain search criteria. The app also lets home seekers know about significant updates to properties in their Domain shortlist, such as price changes, auction times or if a property is no longer available.

In addition, the Domain Now cards offering includes a complete inspection planner, which helps house hunters plan their day of property inspections, with a full summary of what they’ll be seeing and where they are headed next. After leaving an inspection, the Now cards can suggest nearby listings or other open houses close by that match the users previous search criteria.

The app also incorporates continual traffic updates and weather forecasts.

Domain is one of the first Australian companies to jump on-board Google’s Now Cards offering, which is aimed at helping brands be more contextually relevant to their customers. International brand partners that have signed up include Allrecipes, Spotify, Skyscanner and Zipcar.

Domain CEO, Antony Catalano, said the new capabilities were designed to recognise the large percentage of mobile-heavy users across its property platform.

“We know Domain users are big users of mobile technology, with more than 60 per cent of searching now conducted through our iPhone, Android and iPad apps and our mobile site,” he said.

“Having access to the right information when looking for a new home is crucial. It can mean the difference between getting a dream home, or missing out. Now cards will ensure Domain users will stay one step ahead.

“As one of the first Australian companies to partner with Google to launch Now cards, Domain will continue to lead the way in utilising mobile technology to improve how Australians search and find their next home.”

Now cards is available on Android powered devices only and the Google app 4.1+.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in