Domain launches app to enable customers to gain real-time property updates
Domain has integrated its customer app with Google’s new Now Cards offering to help property hunters access real-time market information and stay organised during their property hunt.
According to Domain, ‘Now cards’ will save customers the hassle of flipping between apps, Web pages and emails and allows them to get information about new listings, before they have to ask, based on their Domain search criteria. The app also lets home seekers know about significant updates to properties in their Domain shortlist, such as price changes, auction times or if a property is no longer available.
In addition, the Domain Now cards offering includes a complete inspection planner, which helps house hunters plan their day of property inspections, with a full summary of what they’ll be seeing and where they are headed next. After leaving an inspection, the Now cards can suggest nearby listings or other open houses close by that match the users previous search criteria.
The app also incorporates continual traffic updates and weather forecasts.
Domain is one of the first Australian companies to jump on-board Google’s Now Cards offering, which is aimed at helping brands be more contextually relevant to their customers. International brand partners that have signed up include Allrecipes, Spotify, Skyscanner and Zipcar.
Domain CEO, Antony Catalano, said the new capabilities were designed to recognise the large percentage of mobile-heavy users across its property platform.
“We know Domain users are big users of mobile technology, with more than 60 per cent of searching now conducted through our iPhone, Android and iPad apps and our mobile site,” he said.
“Having access to the right information when looking for a new home is crucial. It can mean the difference between getting a dream home, or missing out. Now cards will ensure Domain users will stay one step ahead.
“As one of the first Australian companies to partner with Google to launch Now cards, Domain will continue to lead the way in utilising mobile technology to improve how Australians search and find their next home.”
Now cards is available on Android powered devices only and the Google app 4.1+.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players