Domain has integrated its customer app with Google’s new Now Cards offering to help property hunters access real-time market information and stay organised during their property hunt.
According to Domain, ‘Now cards’ will save customers the hassle of flipping between apps, Web pages and emails and allows them to get information about new listings, before they have to ask, based on their Domain search criteria. The app also lets home seekers know about significant updates to properties in their Domain shortlist, such as price changes, auction times or if a property is no longer available.
In addition, the Domain Now cards offering includes a complete inspection planner, which helps house hunters plan their day of property inspections, with a full summary of what they’ll be seeing and where they are headed next. After leaving an inspection, the Now cards can suggest nearby listings or other open houses close by that match the users previous search criteria.
The app also incorporates continual traffic updates and weather forecasts.
Domain is one of the first Australian companies to jump on-board Google’s Now Cards offering, which is aimed at helping brands be more contextually relevant to their customers. International brand partners that have signed up include Allrecipes, Spotify, Skyscanner and Zipcar.
Domain CEO, Antony Catalano, said the new capabilities were designed to recognise the large percentage of mobile-heavy users across its property platform.
“We know Domain users are big users of mobile technology, with more than 60 per cent of searching now conducted through our iPhone, Android and iPad apps and our mobile site,” he said.
“Having access to the right information when looking for a new home is crucial. It can mean the difference between getting a dream home, or missing out. Now cards will ensure Domain users will stay one step ahead.
“As one of the first Australian companies to partner with Google to launch Now cards, Domain will continue to lead the way in utilising mobile technology to improve how Australians search and find their next home.”
Now cards is available on Android powered devices only and the Google app 4.1+.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia