All the latest martech and adtech news this week from Act-On, Cavai, CustomerLabs, SurveyMonkey, Ovato, Hearsay, Leadspace and Microsoft and Revuze.
As COVID-19-related restrictions ease across the country, life restarts in an altered form - transformed by social distancing, public transport restrictions and drastically altered office environments.
Uber Australia has partnered with Dettol to provide hygiene kits made up of its products to help ensure drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.
Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced.
Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.
All the latest martech and adtech news this week from Sendoso, Tableau, Microsoft and Workday, Zalora and Trade Desk, Templafy, Criteo, BrandMuscle and Widen, and AdMobilize and Seedooh
As the COVID-19 restrictions continue to ease across the country, two separate measures of business sentiment and consumer confidence show the ongoing negative effects of the crisis.
MooGoo has appointed former Domino’s A/NZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO, Craig Jones.
Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.
Digital credit reporting agency, CreditorWatch, has appointed Michelle Koper as its new GM of communications and marketing. Koper joins CreditorWatch from CoreLogic, where she spent 12 years in charge of Australian media and corporate communications.
Panadol has partnered with mental health and wellness non-profit organisation, Smiling Mind, in a new initiative to help Australians look after their mental health and wellbeing during the COVID-19 pandemic.
The COVID-19 pandemic has seen local news outlets reach a new high of 18.2 million readers, the highest figure recorded since the introduction of Enhanced Media Metrics Australia (emma) in 2013, with consumption of digital news sites the key driver.
Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic, standards of customer engagement are shifting yet again, with marketers on the forefront of new trends.
Ad Standards CEO, Fiona Jolly, is set to depart from the industry body after nearly 15 years at the helm.
IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.
